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March 5, 2021

Hyundai PH Set to Expand Dealer Network in 2021

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars in the country is planning a robust dealership expansion program this year.

Poised to bolster the brand’s presence in South Luzon, the soon-to-rise Hyundai Silang will also help mark HARI’s 20th year in the business. Hyundai Silang will join the 40-strong nationwide dealership network along with its strategic 15 i-spaces in North Luzon, South Metro, South Luzon, and VisMin.

Said HARI President and CEO Ma. Fe Perez-Agudo during HARI’s 2021 National Dealer Conference, “Remember that we opened 2020 on a high note with the back-to-back launches of Hyundai Angeles and Hyundai Baguio. After Hyundai Silang, we shall be seeing the rise of a new dealership in Roxas City, Capiz; the relocation of Hyundai Manila Bay and Shaw Boulevard; and the conversion of Hyundai E. Rodriguez, Baliwag, Tacloban, and Dumaguete to Hyundai’s Global Dealership Space Identity (GDSI). We shall also be adding to our number of i-spaces in strategic locations in Isabela, Nueva Ecija, and Mindoro, where foot traffic is heavy.”

Hyundai i-spaces offer customers an alternative channel to view their preferred models at their leisure in a relaxed and permanent life space located in top malls and other high foot traffic areas in the country.

As the first to introduce New Normal operating procedures, all 40 Hyundai dealerships have been 100 percent operational, in full capacity, since May.

“With Hyundai GPS and by going fully digital in our Sales and After Sales services via Hyundai H.O.M.E. Page and ARMOR, respectively, we offer customers efficient, safe, and welcoming venues in both the physical and the virtual spaces. We are more than ready to make ‘power forward’ moves into 2021,” concluded Ms. Agudo.

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