The ceremonial event ushers in a milestone for Peugeot in the Philippines in its dealer expansion plans since Astara took over as the car brand’s new and official importer and distributor.

Present at the event were Astara senior executives Jorge Belzunce, managing director for Southern Europe and Philippines; Raoul Picello, managing director of BA Motors Philippines; Adolfo Careaga, chief financial officer; and Maricar Parco, brand head for the Philippines.

Also present were members of the management team of Automotive Icon, Inc. headed by Dexter Co, president and chairman; Cluben Bofill, Jr., vice president; Roger Ramirez, branch head; and Romy Garcia, aftersales manager.

Located inside Westgate Center in Alabang, the new showroom will be the first Peugeot showroom in the country to be designed and built according to Peugeot’s latest global dealership design concept that provides the same universal image and ambience that is reflective of Peugeot’s new brand.

“This groundbreaking is a big step in our dealer network footprint as it helps to fulfill our promise to bring the Peugeot brand closer to customers through more dealerships across the nation. The soon-to-rise Peugeot Alabang showroom will be designed with the customer in mind, and we will remain focused on upgrading the customer experience even further in partnership with Automotive Icon,” said Maricar Parco, Brand Head of Peugeot Philippines.

“We are very excited for the brand-new Peugeot Alabang showroom as it will enable us to deliver yet again the outstanding service that customers have come to expect from us at Automotive Icon. We are committed to provide a truly world-class experience that our discerning customers deserve from Peugeot,” said Dexter Co, president of Automotive Icon, Inc.

The new Peugeot Alabang showroom is expected to rise before the end of the year. In the meantime, customers can visit Peugeot Alabang’s display at the Corte de las Palmas, Alabang Town Center, Muntinlupa City.