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April 8, 2023

Toyota Confirms ASEAN Production Of EV Pickup By End-2023

Faced with the possibility of being left behind in the shift towards EVs, Toyota has announced a radical shift in company policy and direction that, as you guessed it, pivots the Japanese carmaker to release more EVs.

Announced by Toyota Motor Corporation’s new president and CEO Koji Sato and detailed by executive vice president in charge of products, Hiroki Nakajima and executive vice president in charge of global sales, Yoichi Miyazaki, the world’s largest carmaker will release ten new battery electric vehicle (BEV) models by 2026. These will be riding on either a new dedicated EV architecture or use an updated version of the e-TNGA.

The strategy, Toyota Mobility Concept, will have Toyota sell about 1.5 million EVs by 2026—or about 10 percent of 2022’s figures. This is compared to just 25,000 EVs in 2022. It will also expand the carmaker’s business to include charging stations. For that to happen, Toyota will take a highly regionalized approach.

For ASEAN and other emerging markets, Toyota has confirmed that an all-electric pickup truck will start production by the end of the year. Without naming so, it could very well be the all-new Hilux which is slated to get a full model change and a switch of platforms from the IMV to the TNGA-F. The carmaker will also launch a small BEV model to complement the pickup truck.

In the Philippines, after announcing its intention to bring in EVs, Toyota Motor Philippines will be launching its first all-electric offering, the Lexus RZ 450e in May. This will likely be followed by its Toyota twin, the bZ4X shortly thereafter.

Elsewhere, Toyota is readying a three-row BEV SUV for a market launch by 2025 for the U.S. market, while in China, two new locally-developed BEVs will arrive by 2024.

Toyota promises that these BEVs will offer double the driving range compared to current BEVs thanks to batteries with greater efficiency, while also “offering designs and driving performance to set hearts racing.”

In addition, given the continued challenge surrounding the charging infrastructure, Toyota will reposition its plug-in hybrid vehicles (PHEVs) as the “practical EV” by offering an all-electric driving range of up to 200 kilometers. And because they have an on-board combustion engine, it eliminates any range anxiety.

They will also continue development of their trademark hybrid EV (HEVs) with a focus on high quality and affordable prices.

In order to achieve these targets, Toyota is set to transform its global manufacturing process by reducing the number of processes to half. This will increase the automation at its plants, while also targeting carbon neutrality by 2035. They are also considering to build dedicated EV-only plants.

Despite the shift to BEVs, Sato remains committed to Toyota’s diversified approach which will also include hydrogen fuel cell vehicles.


  1. Toyota isn't still all-in on BEVs.

  2. Typical toyota...always late in the game, but still always emerge as world champion(in terms of units sold).

  3. 🤭🤭🤭...Plain business 101 - you sell a products that customers want to buy. Most car buyers priority is reliability/durability, and when it comes to that toyota has already proven itself. Thats why toyota no. In ph , no. 1 in whole world.

  4. Sales number wont lie...💥💥💥

  5. Ha ha ha well now people knew di u pala kaya makipag argue ng point to point, palagi kc u talo. cmon man enough, stick to topic, wala ka pala ebubuga...raise your mindset...👶👶👶


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