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April 12, 2023

The Ferrari Purosangue Takes Home Best Of The Best In Product Design

For the first time at the Red Dot design awards, two Ferraris won the highest distinction in two separate categories. The Ferrari Purosangue (lead photo) has been named the Red Dot: Best of the Best in the Product Design category, while the Ferrari Vision Gran Turismo was voted Red Dot: Best of the Best in the Innovative Products category by the jury. In addition, a further Red Dot Award went to the 296 GTS, Maranello’s first spider powered by a plug-in hybrid V6 engine.

As one of the most important and prestigious prizes in the industrial design sector, The Red Dot Award celebrates excellence and innovation in the work of the world’s leading designers. The prizes, which have been awarded since 1955, are presented at a special ceremony, the 2023 edition of which takes place on June 19 in Essen, Germany.

Between 2015 and the present, Ferrari has won a total of 26 Red Dot Awards, a tally unequalled by any other car marque in the Awards’ 69-year history. In every one of the last nine editions, the jury has awarded cars sporting the Prancing Horse badge the highest Red Dot: Best of the Best distinction. After the FXX-K, the 488 GTB, the J50, the Portofino, the Monza SP1, the SF90 Stradale, and the Ferrari Daytona SP3, the Ferrari Purosangue and the Ferrari Vision Gran Turismo are being recognized this year for their design.

These plaudits further underscore the value of the work done by the Flavio Manzoni-headed Ferrari Styling Centre, which designs contemporary solutions that not only enhance Maranello’s cars but also make them utterly unique without ever compromising the symbiotic relationship between form and function central to Ferrari DNA.

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