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April 20, 2023

Ferrari Judged To Have 2023's Best Design Language

Just a week after winning the Red Dot Best of the Best Award, the Ferrari Purosangue was cited yet again for its design. The Ferrari four-door has won the Production Car category at the Car Design Award.

Launched in 1984 by Italian magazine Auto&Design, the Car Design Award is presented to projects that have made a significant contribution to the evolution of car design. The winners are selected by a jury of 11 expert journalists from leading international motoring publications, including Auto&Design itself.

Citing its reason for awarding the Ferrari Purosangue, the jury declared: “Extraordinary proportions that make the car look more compact than it actually is. Its accessibility and occupant space and comfort are category-topping, thanks to an elaborate and aesthetically captivating door-opening system. Unmistakably a Ferrari, it stands out from all of the other high-end cars of similar dimensions.”

Aside from the Purosangue, the Ferrari Styling Centre, headed by Flavio Manzoni, also won the Brand Design Language category at the 2023 edition of the Car Design Award. This highlights the work of the team of designers that has delivered the best consistency and transversality in their brand’s formal language across its entire product range.

Flavio Manzoni, Ferrari’s Chief Design Officer, commented: “The international significance of the award presented today to the Ferrari Styling Centre will encourage us to continue our ceaseless search for the kind of new creative stimulation that fuels the passion of every member of the team.”

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