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April 21, 2023

Omoda & Jaecoo Wants To Sell 1.4 Million Cars By 2030

Upstart Chinese brands Omoda and Jaecoo, shall henceforth be known as O&J. This as the new brands under the Chery Auto Group formally establishes itself to become a global auto player by 2030.

O&J aims to reach 1.4 million global sales by 2030—that’s in seven years’ time—making them one of the biggest auto players in the world.

By comparison, as of the first quarter of 2023, they did 13,000—thanks primarily to the Mexican, Israeli, and Kuwaiti markets.

Having their sales jump more than 1,000 times by 2030 may seem far-fetched, but O&J is confident simply because of its line-up.

With SUVs and crossovers dominating the global sales charts, Omoda and Jaecoo will concentrate on this vehicle type. O&J will target the “New Elites and New Lohas [editor’s note: we can’t find out exactly what lohas means, but it’s probably an acronym of ‘Lifestyles of Health and Sustainability’]” of the middle class.

In terms of brand experience, here’s a direct quote from O&J:
Omoda is endeavoring to provide users with personalized, dynamic, technological, and fashionable travel experiences through its crossover product positioning. Jaecoo, on the other hand, is an automotive brand positioned as an urban off-road SUV, specifically designed for urban elites with extraordinary style, and on the other hand fully satisfies the travel needs of users with exquisite taste and outdoor exploration, delivering an elegant and stylish driving experience.
Product-wise, aside from the Omoda 5 Turbo, O&J showed off the Omoda 5 EV and the Jaecoo 7, but provided not much detail.

Down the line, O&J will launch 7 more models in four segments split between the two brands.

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