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September 2, 2023

Meet The New MINI Family: All-New 2024 Cooper, Countryman Go Electric

Mini has unveiled the new Mini family in the form of the all-new 3-door and Countryman models. On its way to becoming an all-electric brand, these two models represent the first steps in a build to reinvent itself without neglecting its origins and traditions.

Both the all-new 3-door and Countryman models take on the brand’s new design language—Charismatic Simplicity. This combines traditional Mini design cues—a short hood, long wheelbase, big wheels—with enough innovations to avoid making it look retro. The result is a purer design that takes equal parts of the brand’s urban character with the innovative spirit expected of a Mini owner. New design elements include integrative detailing such as flush door handles and the absence of fender flares and side scuttles. The design is focused mostly on the lighting elements and with that, Mini is providing three individual lighting signatures. It also welcomes users with special welcome and farewell lighting animation.

Inside, both the all-new 3-door and Countryman continue Mini’s creative use of space as well as enabling a high degree of flexibility. Front and center is the new Mini Operating System 9 which has been optimized for touch and voice control. Featuring a round OLED display—the Mini Interaction Unit—combines the instrument cluster as well as the infotainment screen. The minimalist look is further revolutionized by the use of textiles with a high degree of tactility.

The Mini Cooper will continue to embody the core of the brand even as the brand marches toward electrification. The “Cooper” nameplate will now refer to all 3- and 5-door models as well as the upcoming Convertible. It will no longer be used as an engine specification.

The base Mini Cooper E makes 184 horsepower and 290 Nm of torque enough for a century sprint in just 7.3 seconds (almost as fast as the current Cooper S). Meanwhile, the Mini Cooper SE’s 218 horsepower, 300 Nm output drops its time to 6.7 seconds. The range, based on Mini’s estimates are between 305 kilometers for the Cooper E to 402 kilometers for the Cooper SE.

The Mini Cooper also gets the Mini Experience Modes with three settings—Core, Green, and Go-Kart. A projector mounted at the back of the OLED display helps communicate that by immersing the dashboard in matching color schemes and patterns.

Meanwhile, the Countryman fully embraces its crossover positioning within the Mini family and for that, it has grown 60 mm in height and 130 mm in length. It also gets wider wheel arches and contrasting roof colors for a stronger crossover aesthetic.

Powering the Mini Countryman E is a 204 horsepower, 250 Nm electric motor that helps it run the 0 to 100 km/h sprint in 8.6 seconds. With its 313 horsepower, 494 Nm output, the all-wheel drive Mini Countryman SE All4 drops that to just 5.6 seconds. The range is between 462 kilometers for the Countryman E and up to 433 kilometers for the Countryman SE All4.

Like the Mini Cooper, the Countryman gets the same Mini Experience Modes. But, it can be specified with adaptive suspension tech or frequency-selective dampers.

Charging can be done via a 11-kW (Mini Cooper) or 22-kW (Mini Countryman) AC onboard charger. It can also be charged via DC fast charging at up to 75 kW for the Cooper E, 95 kW for the Cooper SE, and 130 kW for the Countryman. In any case, this means a 10 to 80 percent charge in as little as 30 minutes.

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