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September 21, 2023

Isuzu Opens In Dasmarinas, Cavite

Isuzu Philippines Corporation (IPC) further expands its market in Cavite with the opening of Isuzu Dasmariñas. Operated by Iconic Dealership Inc. (IDI), Isuzu Dasmariñas will be the second dealership of IDI in the province, along with Isuzu Bacoor as they permanently closed their Isuzu Imus outlet focusing only in two cities in Cavite.

“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfare, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI President Toti Zara.

Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display up to three vehicles including trucks, and offers an expansive façade with ample parking space for customers. Designed with customer satisfaction in mind, the dealership has a comfortable customer lounge and seven service bays that can cater from light commercial vehicles to heavy-duty trucks.

Fully compliant with the Isuzu Outlet Standard, the dealership is aligned with Isuzu’s Global Dealership Standard, giving importance not just in sales but the overall customer journey including aftersales and parts.

“Considered as of one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years as shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have bigger presence not just in this city but in the entire province in the next years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate,” said IPC President Tetsuya Fujita.

The newly opened Isuzu Dasmarinas outlet joins 48 other Isuzu dealerships located across the country, offering their latest line-up of pick-up, SUV and best-selling trucks with world renowned durability and reliability.

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