Search CarGuide.PH

March 21, 2024

JMC Philippines Shows Off Grand Avenue And Vigus Pickup Trucks

Astara Philippines showcased the launch line-up of its newest brand: JMC. These pickup trucks come with tech and features at a surprisingly affordable price tag.

Set for an official launch at the Manila International Auto Show (MIAS) is the Grand Avenue. Powered by a fifth-generation Puma 2.3-liter turbocharged diesel engine, it packs 177 horsepower and 450 Nm of torque. Its ZF 8-speed automatic and Borg Warner four-wheel drive system provides rapid response and strong off-road capability.

The JMC flagship pickup is the biggest in its class. With a 3,270 mm wheelbase, it has a large cargo volume of 1.35-cubic meters, while its close-to-2-meter width equates to a spacious cabin. The Grand Avenue also boasts of ADAS along with ABS with EBD, hill descent control, a reverse camera, and more.

The Grand Avenue’s large front grille commands attention, while inside, it packs features like leather seats, USB outlets, and a 10-inch touchscreen infotainment system with Apple CarPlay and Android Auto.

Priced between P1.221-million to P1.569-million, it offers an array of colors including Cosmic Grey, Pearl White, Silver Sand Black, Sandy Brown, and Shining Silver.

JMC will also offer the Vigus—a pickup designed for business fleet solutions. It’s powered by a 2.5-liter 4D25 turbo diesel engine with 130 horsepower and 315 Nm of torque. The Vigus, available in Elegant White, is priced starting at below P 1 million to just P 1.11 million.

The brand also redefines the ownership experience with a Lifetime Engine Warranty. Introducing its legacy of service excellence, the brand offers customers flexibility and assurance of lasting support, setting the bar high for quality and confidence in its vehicles’ reliability.

The Grand Avenue and Vigus are launching officially at the Manila International Auto Show (MIAS) that runs from April 4 to 7.


  1. Better pricing strategy than baic

  2. Uly, does the Grand Avenue have leaf or coil springs?

  3. Not that i'm interested but sir uly, are all variants in automatic tansmission for both pick up trucks?

  4. Grand avenue directly competes against the gwm cannon! But this one has more power! Good luck!

  5. Grand Avenue is more expensive than the GWM Cannon
    This is gonna be hard to sell
    JMC dealerships are mostly located in provincial areas.


Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.