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June 26, 2024

Ferrari Lauded With One Of Italy's Highest Design Honors

The Ferrari Purosangue has been awarded the prestigious Compasso d’Oro, one of the most coveted accolades in the field of industrial design. The award was received by Flavio Manzoni, Ferrari Chief Design Officer, on behalf of the company.

The Compasso d’Oro was established in 1954 by the ADI (Italian Association for Industrial Design). It’s awarded biennially from a preselection carried out by the ADI’s Permanent Design Observatory, consisting of experts, designers, critics, historians, and specialized journalists. Four Ferraris have been honored in the history of the award: the first was the F12berlinetta in 2014, followed by the FXX K in 2016, the Monza SP1 in 2020, and now the Purosangue.

The jurors of the ADI chose the Purosangue because it embodies “a fusion of technology combined with courageous typological innovation that goes beyond the conventional categories of Gran Turismo, representing a tangible step forward in a mature sector amid global competition.”

The Purosangue has created a new segment for Ferrari. Thanks to its modern architecture, this is a versatile car that melds unparalleled comfort with Ferrari’s signature performance and driving pleasure. Its sleek, athletic exterior sets it apart from other four-door, four-seater cars on the market and combines with a sublimely comfortable, luxuriously roomy, and impeccably appointed cabin. This is not just an incredibly fast, agile car, but also Ferrari’s first full four-seater, offering the space on board to ensure exceptional comfort for all four occupants.

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