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July 1, 2024

Toyota Supplies 3,374 Next-Gen Sustainable Mobility Solutions To Paris 2024

In the lead-up to the Olympic and Paralympic Games Paris 2024, Toyota is elevating its long-standing global partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), with the delivery of 3,374 sustainable mobility vehicles to support athletes, officials, volunteers, accredited media, and spectators at the Games. These mobility solutions have been specially designed to incorporate the visual identity of Paris 2024 to highlight the strong partnership between Toyota and the Games.

Ensuring attendees fair and hassle-free access, the vehicles are offered as a shared mobility service connected to and powered by Toyota’s Kinto Share mobile app. The Kinto Share car-sharing service has been made available to the Paris 2024 Organizing Committee since September 2023 and will supplement Toyota’s official fleet to offer the Olympic and Paralympic family greater flexibility.

The cornerstone of Toyota’s Mobility for All philosophy lies in the belief that freedom of movement is key for active societal participation. Transitioning toward a mobility company, Toyota demonstrates the headway it has made in alleviating potential-limiting mobility barriers, as part of its “Start Your Impossible” (SYI) global corporate initiative that empowers everyone to challenge themselves and achieve their ‘impossible.’ The provision of these vehicles is in addition to Toyota’s partnership with more than 200 Global Team Toyota Athletes from 40 countries, who are set to compete at the Games.

“At Toyota, we are dedicated to creating a world where each individual has the freedom to move and can realize their fullest potential, working toward our vision of ‘Mobility for All.’ Sharing this ethos are the IOC and IPC, and our partnership seeks to support athletes and remove their barriers to movement. We are proud to deliver the latest advancements of our multi-pathway strategy to Paris 2024—showcasing the impact we have made toward an inclusive and sustainable mobility future, that enables everyone to start their ‘impossible’,” says Preston Tan, Vice President, Toyota Motor Asia.

In collaboration with the IOC, IPC and Paris Organizing Committee of Olympic and Paralympic Games, Toyota brings to life its inclusive and sustainable mobility concept for Paris 2024—ensuring that athletes and their families, staff, volunteers, and spectators are provided the freedom to move, sustainably and safely around the athlete’s village and respective Games venues.

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