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September 7, 2026

Chinese Government Urges Its Automakers To Price, Market Its Vehicles Properly


The Chinese government is now calling on its very own domestic automakers who may be exporting their products overseas, including markets such as the Philippines, to market and price their vehicles correctly.

As reported by Reuters, the Chinese Commerce Ministry is telling its automakers to set vehicle prices according to costs and market conditions to avoid unfair competitive advantages. They must also refrain from frequent or sharp price changes that could hurt consumers or damage brand image.

At the same time, automakers are called to comply with laws covering outbound investment and overseas business, while strengthening anti-monopoly, anti-corruption, and corporate social responsibility measures.

Apart from making sure that their vehicles meet local market requirements, Chinese automakers must ensure that they comply with labor laws and make sure that their marketing is accurate and does not mislead consumers, while also taking steps to protect the reputation of Chinese automakers overseas.

The guidelines are intended to promote the “rational and orderly” expansion of industrial and supply chains overseas and support the long-term international development of China’s auto industry. In 2025, Chinese automakers collectively exported 8.32 million vehicles to more than 200 countries and regions.

It comes at a time when Chinese automakers are also facing increased scrutiny from Chinese regulators over the safety and testing of their cars as they continue to reduce the time it takes to develop new vehicles.

10 comments:

  1. One step they can easily introduce is stopping the outrageous range claim under NEDC, start using the modern WLTP so that the range is more accurate.

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    1. Tama ka dyan sir. Si dti dapat nagpapatupad nyan. Natutulog pa sa pancitan. Alam mo naman mga tiga gobyerno. Reactive lang..😅

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    2. Maybe can just convert the range claim, just like converting Philippine peso to US dollar.

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  2. Chinese vehicles are priced way lower than their competitors isn't it yet they still make huge profits.

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    1. Non-chinese companies have also been steadily increasing their prices over the years. Or maybe that was your point?

      Cheaper cars have lower margins, so a lot of manufacturers chose to focus on higher-end/priced models for better margins. In places like the US, that means trucks, trucks, and more trucks. lol

      With subsidies helping build out better factories to allow better margins on cheaper models, the Chinese were able to take advantage of the current expensive/pricey car landscape. Even with sales/tax subsidies largely reduced by the state; the factories have already been built and still allow for a cost advantage.

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    2. I believe what makes the Chinese competitive is driven by huge government subsidies. Quality wise, nobody knows for sure yet. We have to wait at least 5 years to tell and see if their after sales service will be strong as well as have replacement parts ready for customers. But those who plan to sell their vehicles after 5 years of use, I don't see anything wrong buying a Chinese vehicle.

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  3. BYD should be transparent in reporting their sales record. It's quite unfair for them not to show their records.

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    1. There's no law that says they have to report to you. But you know what laws do exist? The ones that compel publicly traded companies (like Ayala) to be transparent with their shareholders.

      They report the same numbers to their shareholders that they report in their press briefings, even if outside sila ng CAMPI. It's functionally the same but people think somehow they're cheating their numbers 🙄

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  4. chinese manufacturers just keep on releasing one model after another almost every month . this diminishes the confidence of new buyers considering that current models will be replaced soon.

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    1. They're exactly smartphone on wheels. Value would decline/depreciate real fast. Making themselves disposable cars.

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