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September 3, 2020

Nissan's New Logo is a Call to Innovation

“Changes call for innovation, and innovation leads to progress.” This is a good mantra for businesses especially with the “new normal” brought about by the pandemic. Nissan has taken this to heart by kicking-off a new brand logo unveil, emphasizing its focus on providing safer mobility, improving digital customer experience, and continuously driving exciting innovations such as their virtual showroom.

The new brand logo signals Nisan’s evolution to a mobility and services provider. The new look is light, flexible, and refined and fitting in today’s digital age. In fact, Nissan Philippines has introduced the brand’s first virtual showroom in the Asia & Oceania region, making its models and safe driving technologies such as Nissan Intelligent Mobility, easily accessible to customers (check it out here).

Customers can now virtually simulate the dealership experience as it offers a 360-degree view of the dealership and each product. Information is literally at a click of a button, thanks to the “hotspots” on each vehicle, both interior and exterior views, where more features or information are shared. The excitement level is further heightened by the benefits of Nissan Intelligent Mobility in each product as well as the product walk-around videos.

“Nissan is dedicated to shaping an innovative, human-centric future for the Philippines. The launch of the first virtual showroom in the region for Nissan is a strong example that we consistently innovate to benefit the customer journey, especially in the face of challenges such as the pandemic,” says President and Managing Director for Nissan in the Philippines Atsushi Najima.

Nissan is indeed focused on improving the customers’ journey and helping achieve safer mobility as well as addressing their needs. Aside from the Nissan Intelligent Mobility technology, Nissan instituted strict safety protocols at the dealerships, and Service on Wheels, a mobile solution that delivers scheduled on-site aftersales services and repairs, providing excellent vehicle care and services outside the service centers.

As Nissan is continuously innovating and focusing on the customer’s needs and satisfaction, Nissan is truly evolving into a mobility and services provider.

Check out the Nissan Philippines virtual showroom.

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