Jeep and Ford are getting into a rather childish argument over off-road supremacy. This happened as the crosstown neighbors got into some mudslinging over the past few days.
In an interview with Muscle Cars & Trucks (via Automotive News) Jeep brand head Jim Morrison had him belittling the Ford Explorer Timberline and Expedition Timberline both of which offer off-road centric upgrades such as a lifted suspension, all-terrain tires, and more.
“I actually feel sorry for customers that get tricked…You can paint a tow hook red. It doesn’t mean that behind the tow hook it would even hold up in the right moment that it needs to.”
Morrison then pointed to a photo of a Grand Cherokee Trailhawk climbing a steep slope and said the Explorer Timberline wouldn’t be able to conquer such terrain. He said Jeep’s pedigree can’t be copied as easily as rivals might think.
“We design all of those Trail Rated elements from the ground up…It’s not just a marketing term. It’s capability that’s bred in. You don’t just put stickers and paint on things. We build it in with incredible capability.”
Morrison also took a potshot at Ford during a Detroit-area Jeep festival last month.
Ford is replacing the roof on all hardtop Broncos because of quality issues that can occur when the vehicles are exposed to extreme weather.
“It’s going to rain on Saturday…so I don’t think there will be any Broncos here this weekend.”Ford couldn’t let this opportunity pass with spokesperson Jiyan Cadiz responding:
“I guess it’s been a long year for Jeep watching Bronco and Bronco Sport rack up hundreds of thousands of sales and reservations—and comparison test wins versus Jeep.”And while two of the so-called “Detroit Three” continue bickering, Toyota managed to cement itself as the best-selling car brand in the U.S. for the first time ever. They managed to corner 16.5 percent of the market to long-time leader General Motors’s 13.1 percent. This is down to the continued global parts shortage.
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