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November 29, 2021

BMW M To Celebrate 50th Anniversary In 2022 With Special Logo, First-Ever Electrified Model

BMW M is marking its 50th anniversary in 2022, and to celebrate half-a-century of performance and racing cars, BMW M vehicles produced from March 2022 will carry a special commemorative emblem.

Standard on BMW M’s high-performance vehicles such as the M3, M4, M5, these vehicles will have their emblems—front, rear, and wheels—adorned in the classic “BMW Motorsport” logo. The logo, meanwhile, will be optionally available on BMW M Performance models such as the M340i.

Current BMW M customers can also order the limited-edition logo by next year.

The BMW logo with the shifted semicircles in blue, violet and red was first used in 1973 on the racing cars of BMW Motorsport GmbH, which had been established a year before. In 1978 and with the debut of the BMW M1 the three-color stripes slanted to the right and leaning on the letter M followed.

The legendary BMW M1 was the only BMW M high-performance production vehicle to bear the historic motorsport emblem in addition to the logo with the three-color stripes. In both logos, the blue stands for BMW, while the red symbolizes racing and the violet expresses the connection between the two. Since then, the violet has given way to a dark blue, and BMW Motorsport GmbH has been operating under the name BMW M GmbH from 1993 until today. In its 50th year of existence, the company is enjoying more success than ever as the world market leader in the performance and high-performance automotive segment.

Aside from the special edition emblems, BMW M will be offering historically-significant paint finishes for selected models. These include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, lmola Red, and Frozen Marina Bay Blue.

BMW has also confirmed that it will be launching the all-new BMW M2, a special edition M4 Coupe, and its first-ever electrified offering by next year.

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