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Thursday, November 18, 2021

Mitsubishi Motors PH Takes On New Slogan: Life Made Better


Mitsubishi Motors Philippines Corporation is veering away a bit from the corporate Drive@Earth slogan with a localized slogan, “Life Made Better.”

With a history that spans more than 50 years in the Philippines, Mitsubishi has been providing Filipinos with reliable and world-class quality vehicles that have been their life partner for so many years. The new slogan is meant to be a visible testament to the solid bond it wants to achieve with its customers.

“Our new local slogan, ‘Life Made Better,’ is a reflection of our revitalized commitment to significantly contribute in enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers. Our main goal is to significantly contribute to the recovery and growth of the Philippine economy. With our effort to make lives better, we hope to bring Mitsubishi Motors closer to the hearts of Filipinos,” says Mr. Takeshi Hara, President and CEO of MMPC.

Currently, Mitsubishi Motors is locally producing the Mitsubishi Mirage, Mirage G4 and L300 in its Sta. Rosa, Laguna plant. The local manufacturing operations generate thousands of jobs as well as several business opportunities for local suppliers. MMPC also has a total of 59 dealerships nationwide and is expected to further expand next year. The expansion does not only provide easy accessibility and convenience to clients but also helps rejuvenate the community with various economic contributions.

“MMPC is geared to improve its service in every customer engagement to further enhance ownership experience. We are carefully studying each touch point to make sure that our clients will have an easy and pleasant experience with our brand. We will maximize the use of our social media pages as a source of inspiration by sharing positive and encouraging content,” says Mark Parulan, MMPC’s brand communications head.

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