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November 26, 2021

No One Will Die In A Honda Vehicle By 2050

Honda is setting an ambitious target: by 2030, global traffic collision fatalities involving their vehicles—be it two- or four-wheeled will be halved. By 2050, that figure will be reduced to zero.

In order to realize this goal, the Japanese carmaker is investing heavily on advanced future safety technologies powered by artificial intelligence (Intelligent Driver-Assistive Technology) and a telecommunications network that connects all road users, both people and vehicles that can predict potential collision risks before they occur.

For the first one, Honda is leveraging on its omni-directional Honda SENSING 360. Plans are already on the way to equip the technology in major markets by 2030. Meanwhile, they are also expanding the application of safety technologies for motorcycles as well.

Going one step further, Honda plans to offer more than just a reactive system. By analyzing driving patterns and driving situations, the system will use machine learning to become proactive. It will actually be able to detect potential risks based on driver behavior and traffic conditions. As a result, it will be able to offer assistance even before a potential accident can occur.

Honda plans to roll out the system during the first half of the 2020s, with practical applications on its vehicles starting the second half of the 2020s.

For the second, Honda will utilize telecommunication technologies that will allow all road users to be connected and share information simultaneously.

This allows information gathered in the traffic environment, be it through smartphones, or a vehicle’s on-board camera, or even roadside cameras to predict the behaviors of road users at high risk of a collision. The system will then apply the appropriate support to help the road user avoid risks such as audible or visual warnings.

Honda says they are aiming for a real-world implementation of this technology after 2030. They will build and verify the system in the first half of the 2020s. After that, they plan to accelerate industry-wide collaboration and even enter into public-private partnerships to standardize the technology by the second half of the 2020s.

Striving to completely eliminate accidents and collisions may seem like a daunting task, but Honda thinks they’ll be able to do it by applying what they are known for best: technology and an almost innate understanding of human behavior.

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