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October 26, 2022

House Of Fruitas Picks Toyota Lite Ace FX For Its Logistics Needs

Toyota Motor Philippines (TMP) teams up with leading food and beverage small footprint store operator, House of Fruitas, helping it further enhance its daily operations with the aid of the all-new Toyota Lite Ace FX.

Throughout the decades, Toyota has always provided high quality, reliable yet affordable vehicles in the country making it the leading mobility company in the Philippines. The House of Fruitas which houses over 30 brands and 700 profitable stores nationwide has always been a customer of the auto brand because of the reliability and efficiency it brings to the company.

Today, both leading players in their respective industries, strengthen their partnership for a more efficient business process. TMP, through its dealer Toyota Makati Inc. (TMI), will be allotting three of its first batch of Lite Ace FX units to House of Fruitas. These three units will be utilized to mobilize people, equipment, and raw materials efficiently within Metro Manila and Metro Cebu.

“Natuwa kami nang malaman namin ang pananabik ng House of Fruitas noong lumabas ang balita na magkakaroon ng bagong 2022 Toyota Lite Ace FX. Taos puso ang aming pasasalamat sa kanilang masigabong pagtanggap sa aming bagong produkto na tunay na makatutulong sa mga lumalaking kumpanya tulad nila. Ito ay tunay na Kasosyo ninyo sa Pag-asenso. Kami ay naniniwalang swerteng Buena Mano ang Fruitas sa amin at sa magiging bentahan ng Lite Ace dito sa bansa,” said Toyota Makati General Manager Mr. Lee Junia.

With its capacity, size, and safety features, the all-new Toyota Lite Ace is perfectly fit the business model of the House of Fruitas having to navigate through the busy streets of the metro and delivering to over 700 stores around the country. The size of the Lite Ace can easily maneuver throughout the city without any challenges while transporting goods and people with ease. The Lite Ace is also a budget friendly vehicle while having low maintenance costs which makes it perfect to serve and assist the needs of budding businesses like the House of Fruitas.

“A lot of our customers rely on us to provide them with high quality products that are clean, convenient and served fresh daily while ensuring price affordability. In order to do this, we also need reliable partners like Toyota for us to operate smoothly on a daily basis.” says the Founder and CEO of the House of Fruitas Mr. Lester C. Yu.

“Masaya kami na kami ang Buena Mano for the All-New Toyota Lite Ace FX to serve our customers and company’s needs. We have been loyal and avid users of Toyota because of its functionality, reliability and cost efficiency. We applaud Toyota for delivering another vehicle that will surely satisfy the needs of businesses like ours,” adds Mr. Yu.

Aside from the FX, which is perfect as a people transport vehicle, the Lite Ace is also available in Pickup, Panel Van and Cargo variants—perfect for various businesses’ specific mobility needs. Pickup is an open bed unit for fast and flexible loading; Panel Van comes with a sliding enclosure for a more secure cargo transport; while the Cargo best fits transportation of dry goods and other materials.


  1. Toyota's legendary reliabilty, longevity and ease of maintenance

    1. Are you a Toyota salesman?LOL!Liteace is known in Japan and Indonesia for having terrible driving dynamics,poor NVH,awful ride quality and weak engine as the commercial vehicle is already 13 years old now.. The newer Suzuki Carry is much better as it uses a stretched and wider platform of the Suzuki Every kei truck but with bigger engine..Only advantage of the Liteace is its dual airbags and ABS.


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