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July 27, 2023

Nissan Has Sold Over A Million EVs Already

Nissan announces that its global sales of its electric vehicles have surpassed the one-million-unit milestone.

Since its launch in December 2010, the Nissan Leaf has sold more than 650,000 units worldwide. The model, currently sold in approximately 50 markets, including the Philippines, continues to be highly valued by customers around the globe and has won numerous, prestigious awards in multiple markets.

In 2022, Nissan started sales of the Nissan Ariya all-electric crossover. The Ariya features Nissan's latest design language and technologies, such as e-4orce all wheel control and ProPilot 2.0 advanced driver support. Its sophisticated design won it, among others, the Red Dot Design Award in Germany. The Ariya was also named in Wards top 10 Best Interiors & UX list in the U.S.

Under its commercial vehicle offering, Nissan launched its first electric van, the e-NV200, in 2014, which went on to sell more than 45,000 units in Europe alone, before the introduction of its successor, the Nissan Townstar EV, earlier this year.

Under its Nissan Ambition 2030 long-term vision, Nissan plans to launch 19 EV models globally by fiscal year 2030. The company also aims to launch EVs powered by all solid-state batteries developed in-house by fiscal year 2028 and to expand its EV lineup to meet the diverse needs of customers around the world.

Two of these EVs is a new-generation electric crossover and an all-new compact electric vehicle that will become the entry-level vehicle in Nissan’s electrified line-up.

Cumulative Nissan EV sales by region
  • Japan – 230,000
  • North America – 210,000
  • Europe – 320,000
  • China – 230,000
  • Other regions – 10,000


  1. Nissan needs to build a Tesla competitor. They were successful with the LEAF but they're now trailing many other players.

    1. How about, with the Sylphy (aka Sentra in 'Murica and Canada aka Great White North) no longer sold in the rest of Southeast Asia - especially Thailand (where Nissan already sells poorly there compared to tiny Mazda), then maybe Nissan should rather reboot the Sentra (aka Sylphy) as not just a Tesla fighter - but also that remodelled Sylphy (Sentra to North America plus Mexico) could also offer with an ICE-electric combination just as Nissan did with the Kicks. (However the Kicks is nothing but a failed attempt Nissan made to revive Nissan's decades-old challenge with Toyota and Honda as two of Nissan's fellow compatriots always refuse to go electric just to make bloody good cars with a sterling reputation for quality.)

      Well, that could suggest, the LEAF could just get discontinued and replace it with a refreshed Sentra (Sylphy) as I already said earlier. In fact since Nissan started producing the LEAF between 2010 and 2011, therefore especially after Japan was hit by the earthquake and tsunami in the latter meant that Nissan didn't help themselves revive its fortunes (especially in Southeast Asia) as given Renault's control in Nissan.

      In addition, Nissan failed to capitalise the LEAF and it even get outpaced by European, American and Chinese competitors since Nissan isn't practically used to shift towards so-called "electric vehicles" ("EVs"), as one of the reasons why it only kept Nissan falling in sales in Southeast Asia since that market strongly and fiercely favours cars that are only powered by internal combustion engines (ICEs) as only Toyota, Honda, Isuzu (even in the Philippines with "trucks" aka lorries in the United Kingdom), Mazda (mainly in Thailand), Suzuki (mainly in Indonesia), Ford and the Chinese instead greatly deserved not to go "electric" while they continue doing their jobs in the Southeast Asian market.

      In conclusion, I think Nissan and Mitsubishi should rather trade their partnership with Renault in exchange for Nissan/Mitsubishi to work with Toyota just as the latter did already with Subaru, Mazda, Suzuki and Isuzu. As while Toyota and the last of the four (all of which are now under Toyota control) are already committed to move towards making "electric" cars - then the successes of Toyota and the four carmakers they currently own (well Mazda and Isuzu) has been the reasons why its deeply sensible for Nissan/Mitsubishi to gain from it than the current one Nissan/Mitsubishi faces with Renault...


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