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July 30, 2023

"There's More to Our Cars" Is Chery Auto Philippines New Way Of Thinking

The appointment of a new managing director and the introduction of the Tiggo 5x Pro Hybrid and 7 Pro Hybrid heralds a new chapter for burgeoning automotive brand, Chery Auto Philippines.

“We are excited to introduce the new Chery Tiggo 5x Pro Hybrid to Filipino new car buyers. With its upmarket styling, efficient hybrid drivetrain, and premium features, we expect it to surprise and delight Filipinos who want to get more from their subcompact crossover,” said newly-minted Chery Auto Philippines Managing Director Froilan Dytianquin.

“But it is not only about a new car. We are also announcing our new corporate tagline: ‘There’s More to Our Cars.’ This statement speaks beyond a tagline; it represents a profound brand commitment. It signifies our promise to deliver not just innovative and world-class vehicles but an unparalleled ownership experience. From the joy of owning to the fun of driving, all complemented by our unbeatable warranty program—the Chery Premium Preserv and exceptional aftersales support. ‘There’s More to Our Cars’ encapsulates our dedication to providing a holistic and elevated driving experience, surpassing expectations and catering to the diverse needs and desires of our esteemed customers,” Dytianquin continued.

The Tiggo 5x Pro Hybrid completes the Tiggo’s line-up’s transition to “Pro” status following the Tiggo 2 Pro, Tiggo 7 Pro, and Tiggo 8 Pro.

Priced at P 1,140,000, the Tiggo 5x Pro Hybrid carries best-in-class features including LED headlights and taillights, 18-inch alloy wheels, a sunroof, a power adjustable driver’s seat, and a 10.25-inch touchscreen infotainment system with Apple CarPlay and Android Auto.

It’s pièce de resistance, however, is the new-generation turbocharged 1.5-liter 48-volt mild hybrid engine mated to a 9-speed CVT. The electrified engine makes 154 horsepower and 230 Nm. It also gains rear independent suspension as well.

The Tiggo 7 Pro Hybrid, at P 1,350,000, now has the same powerplant. For the compact SUV, however, overall power is slightly up to 156 horsepower, while torque remains the same at 230 Nm.

“The new Chery Tiggo 5x Pro Hybrid and Tiggo 7 Pro Hybrid redefine the subcompact and compact crossover categories. With their generous exterior dimensions, they are among the largest and most spacious vehicles in their class and with their hybrid powertrains, they are among the most, if not the most, fuel-efficient of all. There is truly more to our cars,” Dytianquin concluded.

Both the Tiggo 5x Pro Hybrid and Tiggo 7 Pro Hybrid come with Chery’s standard 10-year or 1-million-kilometer engine warranty, a 5-year/150,000-km general vehicle warranty, and free three-year preventive maintenance service (PMS), and free three-year roadside assistance.

With the launch of the mild-hybrid Tiggo 5x Pro and 7 Pro, Dytianquin confirmed that Chery Auto Philippines will be offering more electrified vehicle offerings. Those in the pipeline include plug-in hybrid electric vehicles (PHEVs) and even fully electric vehicles (EVs) as well.

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