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Monday, July 24, 2023

Chevrolet PH Kicks Off New-Generation Trax Roadshow Series


The new-generation Chevrolet Trax finally made its debut last July 4 in the Philippines and the first one in Southeast Asia. Following its official launch, The Covenant Car Company, Inc. – Chevrolet Philippines rolled out a series of Trax roadshow events in selected mall venues. The Trax Roadshow Tour offers customers the opportunity to discover and experience the bigger, bolder and more refined 2024 Chevrolet Trax Crossover SUV (read our review).

This new global Chevrolet model is reimagined with a revolutionary design and intuitive technologies, complemented with longer and wider dimensions that allow a spacious, comfortable and outstanding driving experience. It is powered by a new-generation 1.2-liter turbocharged direct-injection engine mated to a 6-speed automatic. It also presents a sporty interior that features leather-style seats, driver-oriented cockpit with large infotainment touchscreen and high definition digital cluster display, and various storage spaces all over the cabin. These are just some of the product highlights you’ll be delighted to see and experience for yourself when you visit the Trax Roadshow and avail of a test drive.

In the upcoming weeks, the Chevrolet Trax is set to showcase its head-turning style and impressive features in the following malls:
  • July 20 – 26 – The Atrium, SM Aura
  • August 11 – 13 – Eastwood Mall
  • August 17 – 20 – Marquee Mall, Angeles City
  • August 25 – 27 – Alabang Town Center
  • August 28 – September 6 – Robinsons Magnolia

6 comments:

  1. This New Chevy CrossOver is Lost its Track and dead before it's even reach the showroom. 1.7M price tag is just Too much. TCCi chevy local distributor thought The Bowtie Logo is a premium brand comparing it to a Peugeot 2008 or Subaru XV ala Crosstrek prices as according to Sales Staff. This is crazy behavior. Why not not look at the main competition Ford Territoryand Hyundai Tucson SRP which priced Right .. And features to Features the Trax had nothing against the others. Trax SRP must be below 1.4M.

    ReplyDelete
    Replies
    1. Tucson in the Philippine market lacked ADAS and its still expensive ๐Ÿ˜‚
      Ford Territory is still plagued with several issues that's why Ford Philippines slowed down in marketing it as buyers discovered too many glitches in it.
      Trax is positioned as a rival of the bare and expensive Peugeot 2008

      Delete
  2. This would be a very interesting Marketing Case study, good luck!

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  3. Doing same things over and over again(high srp) and expecting different results? Dears a word for it ๐Ÿ˜๐Ÿ˜๐Ÿ˜...

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  4. Hi There, my name is Rodel Garcia, Sales Executive from Chevrolet Greenhills. if you wish to inquire, test drive or booking of chevy cars, I am at reach at 09178078131. Ill be happy to assist you. Thank you

    ReplyDelete

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