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July 25, 2023

Kia Set Record For Most "APEAL-ing" Vehicles Based On Owners' Survey

Kia just set a record for the highest total number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution and Layout (APEAL) study in the United States.

Seven Kia models were ranked number one in their segments—the most awarded to a single manufacturer in the APEAL Study’s 28-year history. These awards come on the heels of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS).

For the second consecutive year, three Kia models took top honors in their segments, including the all-electric Kia EV6 (Most Appealing Compact SUV, pictured); Carnival (Most Appealing Minivan), and K5 (Most Appealing Midsize Car).

Additionally, four Kia models ranked number one in their segments, including the Telluride (Most Appealing Upper Midsize SUV); Forte (Most Appealing Compact Car); Rio (Most Appealing Small Car), and Stinger (Most Appealing Midsize Premium Car). All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.

The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on vehicles registered from November 2022 through February 2023.

Meanwhile, when it comes to the Initial Quality Study or IQS, Four Kia nameplates took segment-best honors this year: the Rio (Small Car), Forte (Compact Car), Stinger (Midsize Premium Car), and Carnival (Minivan).

With the Forte’s recognition this year, it makes Kia the only brand to earn a J.D. Power Award in its segment for five years running.

The annual J.D. Power IQS report analyzed responses from 93,380 completed surveys from respondents with regards to 33 brands and 200 vehicle models across 28 segments. Vehicles were evaluated on driving experience, infotainment, powertrain, interior and exterior as well as a range of issues as reported by vehicle owners.

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