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July 16, 2023

Peugeot Reveals New, Localized Look For Philippine Dealer Network

Peugeot Philippines has revealed a new, localized look for dealerships; one that differs from its global counterparts. The new look dealership will spread across the entire Philippine network starting with Peugeot Bulacan, Peugeot Manila Bay, and Peugeot Pasig.

While both the global and local dealership design centers on the Peugeot logo—a coat of arms-style that incorporates the lion’s head—the dark blue façade seen elsewhere has been replaced by a vibrant shade of blue. This will help make the “boutique” style showroom standout.

Inside, the local showrooms don’t stray far from international design. There is a central space that allows the car on display to be main attraction on the floor. The walls are predominantly white which helps achieve a cleaner aesthetic.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future. We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” said Maricar Parco, brand head of Peugeot Philippines.

Peugeot in the Philippines is on track with its plan of opening more showrooms and service centers across the country. New facilities are due to open in BGC, Iloilo, and Cagayan de Oro, bringing their total to 14 locations this year.

The French brand is also progressing towards improving service reliability and parts availability in all its service centers. Stellantis, manufacturer of Peugeot, has accredited Eurorepar Car Service as supplier for maintenance parts. With Eurorepar’s proven reliability and full range of replacement parts, Peugeot owners with out-of-warranty vehicles now have an option for more reasonably priced parts and can continue to enjoy Peugeot service at authorized service centers.

Customers can enjoy added peace of mind with Peugeot’s Emergency Roadside Assistance (ERA) program. Supported by Ibero Asistencia, a global provider of roadside assistance services, the ERA program will cover vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting among services. Every brand-new vehicle purchased comes with one-year free ERA.

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