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July 4, 2023

Changan PH Advocates Going Digital To Its Dealer Network

Changan Motor Philippines, Inc. (CMPI), the official distributor of Changan automobiles in the country conducted the first of a series of Executive Sessions for leaders of its dealership network. The activity was held at the CMPI National Headquarters in Calamba City, Laguna.

Themed “ChanganVerse,” the day-long conference showcased talks on trends, challenges, and applications of new and upcoming technology to automotive retail. The conference aimed to keep the Changan Philippines dealership network ready for the evolving dynamics of the customer journey and therefore aligned with Changan International Corporation’s (CIC) bid to engage new global markets with its brand of future-forward automotive technology.

Invited to share their insights were the country’s gurus and advocates of digital, Dr. Donald Patrick Lim, Chief Operating Officer of DITO CME, Jaypee Soliman, Senior Vice President, Customer Experience Group, UnionBank of the Philippines, Jos Ortega, Chairman and CEO of Havas Media Ortega, and Jonathan de Luzuriaga, President of the Philippine Software Industry Association. Christine Go, Consultant of Development Dimensions International gave a special lecture on business continuity in the digital age. Conference host was no less than Rico Hizon, CNN Philippines director for news and senior anchor.

“Apart from the usual performance reporting, we wanted to make our yearly dealers’ conference relevant and real to today’s landscape,” noted CMPI President and CEO Maria Fe Perez-Agudo. “It is a must for the entire network to be constantly learning and updating themselves because to thrive and succeed in this digital world, we must always put our customers at the front and center of everything we do—connecting with them where, when and how they want it.”

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