Drive Pinas perfectly aligns with the vision of the Department of Tourism, which is to promote sustainable tourism and encourage both local and international travelers to explore the breathtaking natural wonders of the Philippines. Through their collaboration with Nissan Philippines, the Department of Tourism aims to highlight the diverse landscapes and cultural heritage of the country while showcasing the pivotal role that Nissan vehicles play in enabling sustainable and inclusive travel experiences.

The first official leg of Drive Pinas drive took place in San Juan, La Union, providing attendees with an immersive experience of the outstanding performance, cutting-edge technology, and superior comfort of the new Nissan Almera.

In addition to showcasing the natural beauty of La Union, the event delved into the cultural heritage of the region. Guests had the opportunity to visit cultural landmarks such as a visit to Mebuyan’s Vessel, an installation by acclaimed Filipino artist Leeroy New that celebrates the vibrant traditions and artistic expressions of the local community. By incorporating cultural experiences into the event, Drive Pinas aims to highlight the deep-rooted cultural significance of the destinations and foster a greater appreciation for the diverse heritage of the Philippines.

Juan Manuel Hoyos, President of Nissan Philippines, expressed his enthusiasm for the event, stating, “We have been eagerly anticipating the launch of this partnership with the Department of Tourism through the Drive Pinas campaign. And what better way to kick off this partnership than with the launch of the New Almera with NissanConnect Services. This collaboration exemplifies our shared commitment to providing innovative and exciting travel experiences. The new Nissan Almera, with its advanced connectivity and smart features, is the smart companion for road trips, allowing travelers to explore the beauty of the Philippines while staying safe and connected.”