Chery Auto Philippines is set to expand its presence in the Visayas region through a new dealer partnership with Pacific Autoworld Inc., part of the Borromeo Group of Companies, for the establishment of a new Chery dealership in Cebu.
The partnership was formalized during a contract signing attended by Chery Auto Philippines Brand Head Franz Decloedt and Pacific Autoworld Inc. Managing Director Marco Borromeo. The move is part of Chery Auto Philippines’ ongoing nationwide dealer network expansion.
The Borromeo Group brings 25 years of automotive industry experience to the collaboration.
The upcoming Chery Cebu dealership will also become the fourth United Asia Automotive Group Inc. (UAAGI) brand partnered with Pacific Autoworld in Cebu, following dealerships for BAIC, Jetour, and Radar.
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