As Toyota Choice ambassadors, Ben&Ben help bring to life Toyota’s message of giving every customer the freedom to choose the ride that fits their lifestyle, needs, and journey. Their live performance at PIMS 2026 gives visitors another reason to drop by the Toyota booth and experience what Toyota has prepared for this year’s show.

“Toyota has been a core part of our story ever since the beginning of our band. Our first band car was a Toyota borrowed from the twins’ family, at pinagkasya namin kaming lahat doon kasama lahat ng mga gamit namin,” shared Ben&Ben. “A few years later, nagsimula ang partnership with Toyota at nagkaroon kami ng dalawang van! Nagkasya na kami nang hindi nagsisiksikan. Dumami na rin kasi ang mga gamit namin sa pagtugtog. Nine years of countless shows and travels later, we’re happy to still be choosing Toyota. Sa lahat ng biniyahe namin, at mga ala-alang nakapaloob rito, Toyota ang sakay namin.” added the nine-piece Filipino band.”

(“Toyota has been a core part of our story ever since the beginning of our band. Our first band car was a Toyota borrowed from the twins’ family, and we made everyone fit in there along with all our gear,” said Ben&Ben. A few years later, our partnership with Toyota began, and we got two vans! We could all fit without squeezing in. By then, we also had more gear for our performances. Nine years of countless shows and travels later, we’re happy to still be choosing Toyota. Through all the journeys we have taken and the memories that came with them, Toyota has been our ride.

Toyota and Ben&Ben are a partnership that is brought together by their shared values of trust, connection, versatility, and innovation. Ben&Ben joining the Toyota Choice campaign adds a fresh and relatable figure that resonates with younger audiences, one that embodies the four pillars of Toyota Choice. This addition gives Toyota a voice to deliver the message of empowering Filipinos to make choices that matter when it comes to their mobility needs.

Their similarities in their qualities allow the Toyota Choice campaign to have a relatable human feel that allows customers to further connect with the campaign’s messaging of choosing to have the feeling of peace of mind when they choose Toyota.

Toyota Choice reinforces Toyota as a trusted brand that people keep coming back to through their genuine customer support and its focus on extending its services beyond a customer’s initial purchase. As a one-stop shop, Toyota offers a wide range of mobility solutions to cater to the diverse needs of its customers.

This year’s theme for the PIMS 2026 booth will be the brand’s Toyota Choice campaign. Showgoers can visit the booth to see not only the latest Toyota vehicles set for launch this year, but also see and learn about the trusted quality and experience Toyota offers for its customers.

Toyota will also hold public test drives for customers to have the opportunity to experience fuel-efficient ICEs, practical HEVs, and future-ready BEV Toyota vehicles firsthand.

Building off the ease of mind Toyota offers with their vehicles, guests can also visit T-OPT, Toyota’s affordable and reliable quality auto parts brand, which will be present at PIMS 2026. Through T-OPT, visitors can learn more about Toyota-backed parts options designed to support customers beyond vehicle purchase and throughout their ownership journey. The Gazoo Racing booth will also be present at the event, where guests can get their hands on GR merchandise and see a modified GR Supra and GR Corolla on display

“The Philippine International Motor Show has always been a great platform for Toyota to showcase our latest and future offerings of Toyota. We invite everyone to come to Toyota’s PIMS 2026 booth to see our upcoming models up close, test drive our latest vehicle lineup, and enjoy with their families and friends while watching our Toyota Choice Ambassadors, Ben&Ben, perform their songs,” said TMP First Vice President of Vehicle Sales Operations Elijah Marcial. “Toyota is dedicated to ensuring our customers' choice leads to a smooth ownership experience, and one that gives them a dedicated peace of mind. We hope that with Toyota’s PIMS 2026 booth, guests will be able to have the power of choice to choose what is best for their mobility needs.” she adds.