This year, the best-selling automotive brand in the country is taking on the theme, “Toyota Choice” highlighting the many ways Toyota supports every journey, from choosing the right vehicle and powertrain to enjoying after-sales care through its trusted quality and the country’s largest dealer network.

Anchored on Toyota’s Multi-Pathway approach, the booth will highlight a range of options for different lifestyles and priorities, including the efficiency of internal combustion engines (ICE), the strength of diesel, the practicality of hybrids (HEV), and the innovation of battery electric vehicles (BEV), all aligned with Toyota’s global Beyond Zero vision.

With that in mind, it’s very clear that Toyota is sending a message that going electrified is one possible, but not the only mobility solution. Although the carmaker has yet to officially give any details, based on their official teaser, the carmaker is ready to showcase the Land Cruiser FJ, the all-new Hilux (possibly including the Hilux EV), and the Land Cruiser Hybrid to the Philippine public.

All eyes are on the Toyota booth at PIMS 2026. Showgoers are encouraged to drop by to find the model, technology, and ownership solution that feels right for them. Whether they are planning their first Toyota, considering a hybrid or BEV, or simply curious about what comes next in mobility, PIMS 2026 is the place to experience Toyota’s choices firsthand.

Ticket for PIMS 2026 are now being sold online here.