Modern times have dictated a transition from just pure driving joy to also incorporate a sense of sustainability and frugality when it comes to mobility. BMW, never one to be left behind, has been at the forefront of that change. In the Philippines, the brand has just launched its Power of Choice campaign, a new drive to offer all the right products. Launched under the new campaign is the 2026 BMW X1 xDrive25e xLine PHEV.

The new X1 is an ideal choice for first-time luxury car buyers, especially those who are looking to elevate to a more efficient daily driver with all the space and practicality that comes with an SUV. What makes the X1 an even more appealing choice is the duality of its powertrain. BMW is keen to offer buyers flexibility without compromise; the X1 is powered by a BMW TwinPower Turbo petrol engine and a hybrid-specific xDrive system, which translates to a plug-in hybrid system. Total EV range can go as high as 102 kilometers, and it has the performance balance too, making a combined output of 245 hp with 477 Nm of torque.

BMW also hasn’t abandoned its driving roots with the X1, giving it a 7-speed Steptronic transmission with paddle shifters; all in all, it has a brisk acceleration time of 0-100 km/h in just 6.8 seconds, and it tops out at 190 km/h. Safety is, of course, a priority for any premium model; the X1 comes standard with the brand’s proprietary BMW Driving Assistant. This safety suite comprises features like blind spot monitoring, rear crossing traffic warning, and adaptive LED headlights.

Convenience also plays a huge role in the premium mobility experience; the X1 parking assistant, it helps drivers through features like the reverse camera and active park distance control, giving drivers peace of mind when parking in tight spaces. Modern mobility needs modern technology, and the X1 is no exception. It is equipped with the BMW Live Cockpit Plus, featuring a 10.25-inch instrument cluster and a 10.7-inch widescreen display powered by the latest iDrive Operating System 9. Its premium interior is rounded out with more features like automatic air conditioning, the Veganza upholstery, and electric seat adjusters with memory functions.

Like all BMW vehicles, the X1 xDrive25e xLine includes ConnectedDrive services. This feature enables owners to essentially allow them access to the automaker’s digital services. Owners can use BMW’s own maps system with live-traffic updates, a personal voice-activated assistant brought to life with a simple “Hey BMW,” and access to the BMW App, turning your smartphone into another key that gives you the ability to check your charge, available range, and even pre-cool your vehicle.

All of these features and the luxury status that comes with BMW ownership can be had for just P 3,398,000. Premium mobility also means no hassle and no fuss, and this is reflected by the X1 xDrive25e xLine’s warranty of 5-years or 200,000 kilometers, whichever comes first, coupled with an 8-year warranty or 120,000 kilometers, whichever comes first, for the electric battery.