Monday, August 10, 2020

Hyundai Spins Off "Ioniq" Into a New Brand

Just like it spun off “Genesis” from being a single model to a full-blown line-up, Hyundai has just announced that they’re doing the same with “Ioniq.” This time, the Ioniq brand is their dedicated battery electric vehicle brand.

Under the Ioniq brand, Hyundai will introduce three dedicated models over the next four years with more models to follow. The creation of the new brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.

To fulfill Ioniq’s brand mission, Hyundai will combine its current EV capabilities—such as ultra-fast charging, spacious interior, and battery-supplied power—with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.

Hyundai first introduced the term Ioniq, which fuses “ion” and “unique”, when it announced Project Ioniq, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named the Ioniq, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. 

Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

The first model under the new brand will be the Ioniq 5 midsize crossover that will launch in early 2021. The Ioniq 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car.

In 2022, Hyundai will introduce the Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by Ioniq 7, a large SUV in early 2024. 

All models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.

The existing Ioniq vehicles (HEV, PHEV, EV) will not be housed under the new brand.

Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales.

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