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September 3, 2020

The Mitsubishi MI-Playground Could be Worth the Visit Post-COVID-19

With travel restrictions in place due to the coronavirus pandemic, we’re all itching to travel once more. If you’re a Mitsubishi fan, the company’s new headquarter showroom, “MI-Playground” (pronounced “My Playground”) could be worth the visit if you find yourself traveling to Tokyo.

Working in concert with its global brand message “Drive your Ambition,” Mitsubishi is committed to making vehicles that answer the needs of customers who want to expand their area of experience and take on new challenges. This new headquarter showroom serves as a field of interaction and inspiration that presents Mitsubishi brand’s identity, culture and technologies.

“MI-Playground” refers to an idea that everyone can experience and enjoy this platform, where “M” stands for Mitsubishi Motors, and “I” stands for intelligent, inspiration, ingenious and interaction. It marks the company’s dedication to continuously enriching customer experience that feels personal, adventurous, and progressive.

The aim is to make visitors feel closer to the brand. The overall design honors the brand history and presents a clean and modern design with the brand’s corporate colors, white and black, which are used as base colors and accentuated with wood pattern to provide a sense of warmth and familiarity.

On the ground floor is a showroom area where The latest Mitsubishi models will be on display at the spacious and clean showroom area on the ground floor, where visitors can get hands-on experience with these models. Concept car displays and workshops are planned in the future.

Meanwhile, a satellite area is on the second floor, containing a lifestyle space. It can be reached by the pedestrian deck which is directly connected with the JR Tamachi Station Shibaura Exit. Visitors can relax and enjoy some refreshments such as organic fruit tea and desserts.

Once travel restrictions have eased, here is some information that you might find useful:
  • Mitsubishi Motors Headquarter Showroom “MI-Playground”
  • Address: 1F-2F msb Tamachi - Tamachi Station Tower N 1-1, Shibaura 3-chome, Minato-ku, Tokyo
  • Business Hours: 10 AM to 7 PM (Ground Floor), 10 AM to 9 PM (Second Floor)
  • Holidays: January 1-3

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