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Friday, October 1, 2021

Isuzu Manila Opens Revamped Showroom


Isuzu Philippines Corporation (IPC) commemorated the re-opening of Isuzu Manila, under the Yuchengco Group of Companies (YGC), on September 30. Isuzu Manila is the 9th nationwide to formally adopt the brand’s latest design philosophy known as the Isuzu Outlet Standard (IOS). Its total floor area of 9,606-square meter houses a Showroom Display Area, which has room for the customer lounge plus 1 Commercial Vehicle (CV) and 3 Light Commercial Vehicles (LCV), a Service Workshop, that is spread out in 3 floors for 5 CVs and 16 LCVs, as well as a Parts Warehouse.

“We want to reinforce the image of Isuzu not just by standing out from the rest but also through providing an enhanced experience for our customers. The new look shows Isuzu’s robust character and DNA as the world’s leader in diesel engine manufacturing. We hope to attract more customers to experience Isuzu’s reliability, safety and comfort,” said Johnny Fetalvero, SVP Business Operations Head of YGC Cars Division when asked about the group’s decision to invest and promptly implement IOS.

Isuzu Manila’s Phase 1 of construction work included the Showroom and Service Fascia, Tower Signage, and Sales Reception Area. Whereas Phase 2 which focuses on the intricacies of the interior will be completed by the second quarter of 2022. “Our facility is set to have an upgraded body and paint center to further improve efficiency and quality. We plan to continually expand our services for years to come and ultimately deliver the best customer service to both existing and new owners,” Fetalvero added.

“Our dealer expansion and renovation program is rolling as planned, although with a bit of a delay brought by the pandemic, we assure our customers nationwide that Isuzu will be renewing its facility to serve them better. Isuzu’s ultimate goal is to achieve ‘Customer Success’ and with the new Isuzu Outlet Standard, this will cover all areas from the facility to the over-all flow of operations within the dealership,” said IPC President, Hajime Koso.

“Isuzu Manila’s reopening is all but perfect timing for the recent launch of the all-new Isuzu mu-X and the coming holiday season. The dealership is more than ready to accept more clients and test drive appointments, following our strict safety and health protocols as always,” Koso added.

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