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Thursday, September 29, 2022

Ford Driving Skills For Life Marks Return To In-Person Sessions


In 2021 alone, 58,447 road accidents happened in Metro Manila. Understanding that road safety begins with a more educated driver, Ford Philippines launches the 14th edition of its globally-recognized program, Driving Skills For Life or DSFL.

This 2022 marks DSFL’s return in a hybrid setup with in-person training sessions (including hands-on driving exercises) as well as a fully online training program. For the past two years, DSFL was held virtually.

With the theme, “Learning Safe and Fuel-Efficient Driving In The New Normal”, this year’s DSFL covers key topics on basic vehicle dynamics, pandemic driving precautions and car maintenance, driving in various conditions, safe driving technologies, anti-distracted driving, fuel-efficient driving, and a brief refresher on the Non-Contact Apprehension Policy (NCAP) and new road rules and regulations.

Meanwhile, the hands-on driving session, featuring the next-generation Everest and Ranger, as well as the Territory, includes exercises on parking, braking, anti-distracted driving, and fuel-efficient driving.

The DSFL is part of Ford’s Global Caring Month which is celebrated every September.

“We culminate our Global Caring Month celebration in the Philippines this year with the launch of the DSFL, and we’re excited to finally be able to conduct the DSFL as an in-person training program complemented by fully virtual sessions and hybrid face-to-face and virtual sessions to reach more drivers nationwide,” shares EJ Francisco, Communications director, Ford Philippines. “Each year, we innovate and find ways to enrich the DSFL experience by making it a training program that is relevant to the times and needs of our audience.”

The DSFL has successfully trained close to 30,000 drivers since it was launched in the country in 2008. Over the years, the program has made itself relevant with the changing road conditions, policies, and government regulations. In 2021, over 1,600 public and private drivers participated in more than 20 virtual DSFL sessions conducted on Zoom. This year, Ford hopes to better educate 3,000 motorists before the end of the year.

Driving Skills for Life was established in the United States in 2003 by Ford Motor Company Fund, the U.S. Governors Highway Safety Association, and a panel of safety experts, to teach newly licensed drivers the necessary skills for safe driving beyond what is learned in standard driver education programs. In the Philippines, the DSFL is conducted by long-time partner and training facilitator Tuason Racing School.

A number of virtual DSFL sessions will be open to the public to register and participate. Details will be uploaded through Ford Philippines’ Facebook page.

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