With the theme “Driving the Aspirations of the Local SMEs”, the main objective of NMADI Truck Expo was to showcase the vast truck line-up of Isuzu to further reiterate among local micro, small and mid-size enterprises (MSMEs) the immense benefits of choosing Isuzu trucks as responsible partner in their businesses.

During the 3-day truck expo, Isuzu Traviz and Isuzu trucks ranging light-duty to heavy-duty with various custom body applications were exhibited side by side with the modern PUV as well as Isuzu Powertrain Marine Engine. The Isuzu Cagayan De Oro showroom was also filled with exhibitors from reputable custom body building companies, accredited financing partners and insurance companies that providing a one-stop shop to all MSMEs looking for the perfect vehicle for their business requirements.

To complete the package, NMADI introduced Isuzu Vehicle Health Report and Fleet Plus Program, an exclusive aftersales support system created for businesses that heavily depends on their truck’s availability and roadworthiness. The program intends to help businesses reduce vehicle maintenance cost to gain more profit. Customers who reserved during the expo received exciting merchandise.

“We don’t only provide durable and reliable trucks complete with extensive aftersales support and fleet program to customers. More importantly, we provide business and transport solutions which help build the nation’s economy.”, said IPC President Noboru Murakami. Aside from attracting local MSMEs to acquire brand new Isuzu trucks, the NMADI Truck Expo also aimed to reinforce Isuzu Philippines’ commitment to continuously provide excellent business and transport solutions to the society which has been IPC’s key reason in maintaining the number one truck brand in the Philippines for 22 consecutive years. Supporting businesses with a full package of durable products and comprehensive aftersales service support contributes to the development and advancement of logistics in the country, thus helping the Philippine economy.

The NMADI dealer group is not new in the automotive business; their business operations started under the flagship company, Cebu Southern Motors Inc. with over 40 years of serving Northern Mindanao. And to celebrate their seven years of being NMADI, apart from the truck expo, they also conducted a CSR activity to help the local community in Barangay Dahilayan in Bukidnon. As a responsible partner to Filipinos, members of NMADI Board of Directors & Officers and IPC visited Brgy. Dahilayan Day Care Center to feed the students and to donate supplies such as chairs and tables. Cultivating the Isuzu DNA of volunteerism is one of the main objectives of IPC’s Road To Progress vision which Isuzu dealerships are proud and willing to engage in.