Hyundai Motor Group is pivoting its vehicles from something purely mechanical machine to one that’s software defined. The strategy which will launch Software Defined Vehicles or SDVs by 2025 will usher in a new level of performance and functionality that will keep vehicles up-to-date throughout its entire lifespan.
The move, will introduce Over-The-Air or OTA software updates to vehicles equipped with connected car services. The roll out, which covers all vehicles from combustion engine to fully electric models, will span around 40 markets initially. It will enable vehicle functions including safety, convenience, connectivity, security, and driving performance, to be upgraded continuously and without the need to visit the dealership.
It will also enable the automaker to offer Feature on Demand (FOD) allowing subscription-based services to give a more personalized ownership experience to each customer based on functionalities they need or want.
By 2025, Hyundai expects around 20 million vehicles to be registered to its connected car services.
Hyundai plans to significantly reduce the time required to deliver a mass production car from planning to production by using a shared hardware and software platform for all of its vehicles. This will enable vehicle components to be shared across different vehicle segments, leading to more efficient vehicle development, greater cost reduction, and enhanced effectiveness of the SDV technology.
At the heart of Hyundai’s SDV is an internally developed Connected Car Operating System or ccOS. Co-developed with the help of NVIDIA, the advanced ccOS will maximize a next-generation high-performance CPU. An integrated vehicle controller also helps streamline and optimize computing power, especially those that use a vehicle’s sensors such as cameras, radars, and LIDARs. This, the carmaker says, will form the basis of its Level 3 to 5 autonomous driving technologies.
SDVs will also enable Hyundai to combine and process data from connected cars to possibly offer a broad range of services to customers throughout their vehicle’s lifespan.
Realizing the importance of this task, Hyundai is steadily strengthening its staffing and resource capabilities to enable it to process and make sense of large amounts of data. One of the most important steps is the establishment of a Global Software Center that will develop software-defined mobility devices and solutions.
Will software updates be for free of charge or with payment subscription?
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