The Mitsubishi Skills Olympics is an annual competition where Mitsubishi dealerships nationwide send their best dealer personnel to demonstrate excellence in sales, technical service, and customer relations. The event serves as a platform not only to showcase but also to sharpen the competencies of Mitsubishi Motors frontliners who play a critical role in delivering remarkable customer experiences to Mitsubishi vehicle owners.

This year, the competition highlighted the importance of providing outstanding customer support not only during the purchase process but throughout the entire ownership journey. Participants showcased their knowledge, technical expertise, and customer-handling skills across various categories through series of theoretical and practical examinations. This process aims to reflect Mitsubishi’s commitment to delivering quality service and building long-term relationships with customers.

While each dealership demonstrated hard work and dedication during the competition, Union Motor Corporation bested all others to become the 24th Mitsubishi Skills Olympics overall champion.

The following are the winners by category:

• Sales Executive
• Champion - Jonathan Elvis Obispo (Union Motor Corp.)
• 1st Runner Up - Rosemarie Padagdag (Gateway Motors Cebu Incorporated)
• 2nd Runner Up - Lestant Ian Apilasok (Avescor Motors Inc.)
• Service Technician
• Champion - Jan Erik Uriarte (Maximotors Corp.)
• 1st Runner Up - Rhomel Adorador (Diamond Motor Corp.)
• 2nd Runner Up – Gian Carlo Garcia (Union Motor Corp.)
• Sales Customer Relations
• Champion - Michelle Ann Cariño (Motorplaza Inc.)
• 1st Runner Up - Alliana Padohinog (Grand Canyon Inc.)
• 2nd Runner Up - Rose Ann M. Lauyon (Union Motor Corp.)
• Service Customer Relations
• Champion - Maridin Andrei Peña (Union Motor Corp.)
• 1st Runner Up - Hazel A. Ylagan (Mindanao Integrated Commercial Enterprises Inc.)
• 2nd Runner Up - Jenifer Cruz (Evolander Motor Corp.)
• Service Advisor
• Champion- Ronnel Rebancos (Diamond Motor Corp.)
• 1st Runner Up - Leon Ebitner III (Union Motor Corp)
• 2nd Runner Up - Joseph Anthony Carmelotes (Carworld Inc.)
• Parts Officer
• Champion - El Richard Tabirao (Jabez Motors Corporation)
• 1st Runner Up - Danielle Ramos (Amcar Automotive Corp.)
• 2nd Runner Up - Goerge Kevin Roxas (Freeway Motor Sales Of Baliuag Corp.)
• Warranty Officer
• Champion - Albert Castro (Freeway Motor Sales Of Baliuag Corp.)
• 1st Runner Up - Allan Santiago (Carworld Inc.)
• 2nd Runner Up - Cedrick D. Dela Cruz (Union Motor Corp.)

Winners of the competition received cash prizes and an overseas trip with all expenses paid by MMPC. This competition shall also serve as training ground for the cream of the top of each dealer until representatives are needed to join the next Global Service Skills Contest in the years to come.

“We have learned that success in the automotive industry is no longer just about selling vehicles, it is about creating positive and memorable experiences for the customers all throughout their entire ownership journey. Through initiatives like this, we are aiming for our dealer personnel to master the skills required not just to satisfy customers, but to transform satisfied customers into lifelong brand advocates,” said MMPC EVP for Aftersales Toko Imai