As a whole, Toyota sold 834,279 units last May with 715,898 of them sold outside of Japan. Broken down further, Asia-Pacific markets (including China, but excluding Japan) contributed 224,366 units. This means that the Philippines, as a market, reflects 1.92 percent of Toyota’s worldwide sales and 7.16 percent of all of Toyota Asia-Pacific’s sales.

In terms of ranking, the Philippines is Toyota’s fifth largest market in Asia-Pacific with China, India, Indonesia, and Thailand the only markets sitting above it. This is how the markets ranked last May:

1. China – 102,299 units
2. India – 30,227 units
3. Indonesia – 21,504 units
4. Thailand – 19,950 units
5. Philippines – 17,076 units
6. Taiwan – 11,658 units
7. Malaysia – 7,061 units
8. Vietnam – 5,994 units
9. Pakistan – 3,652 units
10. Others – 2,851 units
11. South Korea – 2,094 units

From the year-to-date perspective (January to May 2026), the Philippines’ 83,282 units sold also ranks it fifth overall. Here’s how the Asia-Pacific markets stacked up based on sales for the first five months of 2026:

1. China – 579,419 units
2. India – 156,659 units
3. Indonesia – 109,284 units
4. Thailand – 99,130 units
5. Philippines – 83,282 units
6. Taiwan – 61,549 units
7. Vietnam – 29,957 units
8. Malaysia – 28,985 units
9. Pakistan – 20,251 units
10. Others – 17,035 units
11. South Korea – 9,920 units

Now comes an interesting bit. Despite the “noise” surrounding xEVs—the industry term for electrified vehicles—it’s just not showing in terms of actual sales just yet.

As of May 2026, 87 percent of all Toyotas sold are either conventional gasoline (49 percent) or diesel (38 percent). Only the remaining 12 percent (10,198 units are either HEVs or BEVs).

Even Toyota’s 1,782 unit May 2026 xEV total reflects just 10.43 percent of all vehicles it sold for the month.

Now, compared to a year ago, the proportion of buyers who opted for gas-powered cars remain steady (50 percent in 2025). Diesel is the one that’s dropped from 42 to 38 percent year-on-year, while xEVs has gone up from 8 to 12 percent.

When it comes to production, Toyota Motor Philippines’ Sta. Rosa assembly plant—home to the Innova, Vios, and Tamaraw—assembled some 4,564 units last May. This brings its year-to-date total to 23,928 units.

With pump prices now holding steady at pre-Iran War prices, it remains to be seen if Filipino car buyers will continue preferring xEVs, or will shift back their preference to tried-and-tested gasoline and diesel-powered offerings. Whatever the case, Toyota Motor Philippines is ready. Because of their multi-pathway approach, the brand offers a wide array of choices that suits each buyer’s need and lifestyle.