Australia is one of the first markets in the world globally to receive the all-new 2027 Pajero and a day after its world reveal, Mitsubishi Motors Australia just revealed the off-road SUV’s pricing.
Giving us the biggest hint as to how Mitsubishi Motors Philippines might price the Pajero, down under it starts at AUD 68,490 to AUD 84,990. Using the latest exchange rates, this pegs the 7-seater SUV’s pricing somewhere between P 3 to P 3.8-million.
Although it may seem expensive, putting things into context, the Pajero’s direct rival, the Toyota Land Cruiser Prado is priced starting at AUD 72,500 (P 3.25-million) to AUD 99,990 (P 4.46-million) in Australia.
In fact, the Pajero will sit between traditional pickup-based passenger vehicles (PPVs) and premium ladder-frame mid-sized SUVs. In Australia, the current Montero Sport (aka Pajero Sport) over there starts at AUD 51,540 to AUD 65,590. Even when compared to its class rivals such as the Ford Everest (AUD 58,990 to AUD 81,115) and Toyota Fortuner (AUD 53,775 to AUD 74,234), the Pajero clearly sits somewhere atop the PPVs but right smack in the middle of premium ladder-frame SUVs.
If Mitsubishi does introduce a range of vehicles with the Pajero nameplate as reports say, it’s a smart guess that for the Philippine market, it will be priced roughly at the top end of the PPV segment. With the carmaker already offering the Destinator, it’s likely that the Pajero will be priced around the P 2.6- to P 3-million mark when it arrives.
Going back to the Australian market, the Pajero will come in four variants—the GLS, Exceed, and GSR. The GLS will be available in both 5- and 7-seater configurations, while the Exceed and GSR are purely 7-seaters.
Pricing and variants aside, Mitsubishi Australia has revealed more key specs of the all-new Pajero. These include its cargo space: 519 liters with the third-row seats folded down (with a 10-liter underfloor storage compartment). Its USB Type C ports output 27 watts, while its wireless charger provides 15 watts of juice.
For markets with more stringent emissions regulations, the Pajero’s 4N16 2.4-liter turbo diesel comes with a water-cooled intercooler, dual loop EGR, and AdBlue. Outputs are 204 horsepower and 480 Nm of torque. And though the specs don’t reflect it, it does have increased mid-range torque.
The Pajero comes in at least six colors: White, White Diamond, Black Mica, Black Diamond, Blade Silver, Graphite Gray, Armor Copper, and Phantom Blue. Armor Copper and Phantom Blue are the debutant colors on the Pajero.
In terms of availability, the Pajero in Australia launches in December 2026. For the Philippines, based on previous Mitsubishi launches, a preview before the end of 2026 is likely with retail sales starting before the end of the first quarter of 2027.
Top of the line must not exceed 3 million here. Mitsubishi has a new problem now with the Outlander PHEV. 5 years ago, people would have bought the Pajero over the Outlander without hesitation. Now, the Outlander is priced much more competitively vs the last model, and more importantly, PHEV has become popular due to gas prices. I'd wager there's a good amount of people who would choose the more efficient Outlander over the Pajero (despite its status and size) because of it being a PHEV. If the Pajero costs a good amount more over the Outlander, it's doomed. However, if we get standard 4WD, low-to-mid spec variants should be a much better buy over the Fortuner since the new version of the latter will be nothing more than a refresh if we go by how the Hilux ended up (new interior and front+rear sections at best).
ReplyDeleteThe Pajero Sport has ceased manufacturing Down Under. It's also no longer listed on Mitsu Australia's website.
ReplyDeleteI think this pricing reveals what Mitsubishi aimed with the Pajero. People online are all arguing about if the Pajero is a Land Cruiser Prado rival or if it is a rival to the Everest/Fortuner/Montero Sport PPV group, but the simple answer is that it sits somewhere in between. Perfect for those who want to upgrade from their current PPVs but are not willing to shell Prado money.
ReplyDeleteMitsubishi PH has two ways to price the Pajero locally in the Philippines:
ReplyDelete1st: they copy how Toyota PH markets the Prado as an aspirational "luxury car" in third world countries. Price it twice the highest trims of traditional PPV like Fortuner/MonteroSport. It is obviously overpriced for the raw materials and R&D spent on the car, but Toyota does that in purpose to maintain the Prado's exclusive status in third world countries.
2nd: they price it how it should be, but lose the exclusivity associated with the name. For example, the Prado in Australia and other parts of the world is priced differently compared to third world countries. These regions do not see cars as status symbols, so Toyota prices the Prado appropriately. In Australia, a base model Prado there would cost roughly a similar amount to where the highest trim PPV(Fortuner/MonteroSport) would cost and the lineup builds up from there. The Prado would cost nowhere near 2x the highest end PPV even in its most luxurious trim.
I wonder which route Mitsubishi PH will take. Since the Pajero will be built in Thailand, I hope they take the second option. But more likely, like the old Pajero (it was overpriced but not to the same degree as the Prado), it could be somewhere in between.
That pricing isn't working nowadays because of the influx of Chinese Ev's, Bev's, Rev & Phev which are more affordable & features loaded setup ready.
ReplyDeleteIt will be an uphill battle to win over the PH market specially since the conflict in the Middle East, diesel and gas prices have surge. The trend in the PH car market is seeing high surge on electrified vehicles, from hybrid to full-EVs. Even the Outlander is not up to par with the latest release from their Chinese car brand counterparts. Besides the Xpander, there is no Mitsubishi brand vehicle that we can say would dominate on each vehicle segment. You can see it on the road, seeing the X-Force and Destinator is similar to seeing natural diamond - its beautiful, expensive and rare.
ReplyDeleteMy take is that the new Pajero will be the diesel CX-90 that we didn't get. It's good for executives who commute, go to the gym, play golf, etc. who wouldn't want their ride to be an embarrassment at the staff parking. It doesn't hurt that Mitsubishi will equip it to tackle off-road stuff. Australian pricing seems to be right around the ballpark, even though I expect PH prices will lean towards the upper limit.
ReplyDeleteFor PH pricing, it's actually the opposite, we will have the cheaper prices. As per Mitsu PH agents' leaks, our base Pajero will start at 2.8M
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