Photo by Ulysses Ang

First showcased at the 2013 Seoul Motor Show, Hyundai is showing off its future design direction with the HND-9 Concept, a luxury sports coupe that’s being shown in ASEAN for the very first time at the 31st Thailand Motor Expo 2014. A further evolution of the company’s “Fluidic Sculpture” design philosophy, the HND-9 is Hyundai’s modern interpretation of the classic premium sports coupe. It was developed at the company’s R&D Center in Namyang, Korea.

Photos by Ulysses Ang

UPDATE 1: The all-new 2015 Mitsubishi Strada is officially launched (3/20).

One of Mitsubishi’s best-selling and most important products, the Triton (Philippine market Strada) receives the lion share of attention at the 31st Thailand Motor Expo 2014. Not only does it occupy the majority of Mitsubishi’s huge pavilion, but several examples of the pick-up are displayed around the Impact Challenger convention center. The first major re-design in nine years, the all-new 2015 Strada is Mitsubishi’s revamped entrant in the ever competitive pick-up segment.

Photos by Ulysses Ang

Subaru’s flagship crossover, the all-new 2015 Outback, takes center stage at the brand’s pavilion at the 31st Thailand Motor Expo 2014. It serves as the venue for the regional launch of the said crossover along with the all-new Legacy (which isn’t shown at the show itself). As always, the Outback combines passenger car comfort with the long-distance touring capabilities and load space of a sport utility vehicle. In developing the latest Outback, Subaru delivers class-leading performance, confident all-wheel drive handling, and all-around safety.

Re-invigorating the stagnant Thai automotive industry, Inter-Media Consultant Co., Ltd. has formally opened the doors to the 31st Thailand Motor Expo at the Impact Challenger Convention Center in Muang Thong Thani, Bangkok. The show brings the biggest brands and names together showcasing the capability and readiness of Thailand to maintain its status as ASEAN’s main automotive hub.

Ford Philippines celebrated the re-opening of Ford Tacloban in Leyte a one year after super typhoon Yolanda struck the Eastern Visayas and destroyed the facility.

Ferrari’s Head of Development test-driver, Raffaele De Simone, gives a thrilling taste of the Ferrari California T’s driving prowess on the challenging streets and roads of the Principality of Monaco. He takes his viewers through the new car’s performance as it tackles the Col de Turini mountain pass, one of the toughest stages on the famous Monte Carlo Rally, the legendary Tunnel and, of course, the Monaco Grand Prix’s famous Loews hairpin.

Video is after the break. Happy Sunday!

Following the successful first leg last October 21st, Volkswagen Philippines continues its Eco Fun Run together with its partner, Pilipinas Shell Petroleum.

Marking its 20th year in the country, Volvo Philippines continues to offer its distinct mark of premium ownership experience to its valued patrons and brand enthusiasts. Established in November 1994 with a clear vision to be an esteemed car brand, it has since then reaped a multitude of rewards and accolades, including the coveted Volvo Diamond Award. Given only in its first full year of operation, this recognition is given to outstanding performance in the areas of vehicle sales, parts and service operations, competitive positioning and customer satisfaction.

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines surprises the market once more as they uncover their New CR-V at Enderun Tent, McKinley Hill. The event marks HCPI’s 7th newest offering for the Philippine Market, following the Accord, City, Jazz, Brio, Brio Amaze and the Civic.

Photos by Ulysses Ang

For Isuzu, a lot is hinging on the success of the all-new mu-X. The mid-sized 7-seater SUV market is the country’s fastest growing segment and yet, their previous effort, the Alterra, barely made a dent in the market. After lessons were learned, they got back to the drawing board and pretty much re-designed, re-engineered, and even re-named their effort. Fast-forward years later and you have five Isuzu mu-Xs parked in a row in the scenic province of Palawan. The mu-X’s first drive just happens to be a road trip in paradise.