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November 14, 2018

44 Percent of Ford Philippines October Sales Driven by Ranger

Ford Philippines announced that October retail sales hit 1,625 units, led by the Ranger pickup and Everest mid-sized SUV.

The Ranger sold 725 vehicles or about 44 percent of Ford’s total number for the month. This effectively pushes its year-to-date sales to 9,216 vehicles or 12 percent better than last year.

The new Ranger lineup, launched in September, features two new-generation powertrains, the 2.0-liter Bi-Turbo and 2.0-liter Single Turbo engines, as well as the proven 2.2 Duratorq engine, helping bolster the Ranger’s wide appeal among Filipino customers.

The high-performance Ranger Raptor, also launched in September, is helping attract new customers looking for a Ranger with immense and unmatched off-road capability.

Driven by its Employee Pricing scheme, the Everest mid-size SUV recorded sales of 560 vehicles, driving its year-to-date sales to 4,960 vehicles.

Ford Philippines’s third best-selling nameplate remained the EcoSport which saw October numbers reach 274 vehicles or 4,597 vehicles year-to-date.

Meanwhile, the new Mustang remained strong, posted sales of 30 vehicles, pushing its year-to-date sales up 9 percent to 369 vehicles.

“Our Big Three nameplates – Ranger, Everest, and EcoSport continue to drive our overall sales. We’re expecting to finish the year strong, supported by a number of experiential test drive events planned around the country that allow prospective customers to personally experience our full Ford lineup,” said Bert Lessard, managing director, Ford Philippines.

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