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November 18, 2018

Isuzu and Shell Sign Partnership

Isuzu Philippines Corporation and Shell Philippines signed a partnership that gives free fuel to all Isuzu buyers.

The ceremony was attended by officials of Isuzu Philippines led by its president Hajime Koso and sales division head Joseph Bautista, and by Shell Philippines’ Country Head Cesar Romero and General Manager for Retail Lawrence Yam.

The one-year partnership which lasts until August 31, 2019, entitles Isuzu buyers to receive a free Shell Welcome Kit which contains P 600 worth of Shell fuel vouchers and a Shell information booklet.

The IPC-Shell partnership also open up the use of Shell sites for OEM car displays, and shared brand promotional activities in social media and out-of-home advertisements.

Co-branded support will also be manifested in various marketing activities of IPC, such as the Isuzu 4x4 Xtreme Xperience, the Isuzu Eco Run, car club events, and mall tours.

Mr. Bautista said of the partnership: “IPC is extremely delighted to have Shell as our official fuels partner for our numerous official activities we have lined up for next year. We hope that this becomes the start of a long-term partnership with one of the world’s foremost oil companies.”

Shell’s Country Head Mr. Romero remarked: “Hopefully this would be the start of a longer and bigger partnership with IPC, which is undoubtedly the country’s leader in diesel-powered light commercial vehicles and trucks, and aftersales services. Customers of both Isuzu and Shell will find that this partnership directly translates to an even better motoring experience.”

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