Saturday, November 3, 2018

Toyota is the Philippines's Most Desired Car Brand


Veygo, an insurance company came up with a list of the “World’s Most Desired Motors.” The list is compiled by analyzing Google search data for the past 12 months.

It comes as no surprise that Toyota is the world’s most searched brand with 57 out of 171 countries, including the Philippines, looking at it. Based on Veygo data, Toyota had 7,829,500 monthly average searches followed by Honda, Ford, Hyundai, BMW, Volkswagen, Mercedes-Benz, and Nissan.

Compared to our ASEAN neighbors, the Philippines’s love for Toyota is isolated. Honda is the most desired brand in the member countries where it took the top spot in Cambodia, Thailand, and Indonesia. Malaysia stuck to domestic brand, Perodua while Brunei and Singapore took a liking to Lamborghini and Tesla respectively.

Oddly enough, Japan and the USA preferred foreign to domestic brands. Japan searched most for BMW while the USA looked more for Toyota. Only Germany stuck to a local brand: Mercedes-Benz. And speaking of premium brands, Mercedes-Benz had a strong showing, leading in 23 countries, but BMW still managed to sneak ahead with 25.

Veygo used a search tool from ahrefs.com to find the average monthly Google search volume. This data is then paired with existing search volume data from Google themselves to paint a more accurate search volume.

You can check the chart for the “most desired motors” by country, check out the full report here, or you can scroll down the last to find out how your favorite brand ranks globally in terms of monthly search.


2018 Most Desired Motors
  1. Toyota - 7,829,500
  2. Honda - 7,052,050
  3. Ford - 6,420,410
  4. Hyundai - 6,361,160
  5. BMW - 6,269,280
  6. Volkswagen - 5,795,680
  7. Mercedes-Benz - 5,078,799
  8. Nissan - 4,927,790
  9. Audi - 4,827,280
  10. Renault - 4,816,400
  11. Tesla - 4,406,570
  12. Chevrolet - 3,929,160
  13. Peugeot - 3,814,710
  14. Kia - 3,795,660
  15. Fiat - 3,400,580
  16. Lamborghini - 3,128,790
  17. Mazda - 3,088,690
  18. Mitsubishi - 3,026,910
  19. Suzuki - 2,840,550
  20. Subaru - 2,647,290
  21. Porsche - 2,583,240
  22. Jeep - 2,539,280
  23. Skoda - 2,534,070
  24. Ferrari - 2,430,970
  25. Volvo - 2,418,080
  26. Opel - 2,361,310
  27. Citroen - 2,352,930
  28. Jaguar - 2,202,190
  29. SEAT - 2,000,010
  30. Lexus - 1,955,770
  31. Dacia - 1,804,490
  32. Maserati - 1,445,820
  33. Land Rover - 1,402,590
  34. Alfa Romeo - 1,372,570
  35. Bugatti - 1,147,500
  36. Aston Martin - 1,105,440
  37. Mini - 1,070,190
  38. Bentley - 1,005,610
  39. Chrysler - 825,740
  40. Acura - 636,060
  41. Maruti Suzuki - 398,000
  42. Tata Motors - 209,810
  43. Perodua - 104,000
  44. Pagani - 18,560

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