Wednesday, May 15, 2019

Men in Black Choose the 2020 Lexus RC F


The protector of Earth from alien scum has a swanky new ride. With Sony Pictures’ Men in Black turning a new chapter with Chris Hemsworth and Tessa Thompson replacing Will Smith and Tommy Lee Jones in Men in Black: International, they need a car with sophisticated styling, power for high-speed pursuits, and of course, the most advanced alien-fighting technology. Enter the Lexus RC F.

As the luxury sports coupe recently underwent a refresh making it faster and lighter than ever, the Lexus RC F fulfills its role as the Men in Black (MIB)’s official fleet vehicle. In the film, Hemsworth and Thompson will drive the 2020 RC F as they save the Earth from what could be the biggest threat they’ve ever encountered: a mole within the MIB organization.

Aside from the 472 horsepower RC F, the Lexus RX Hybrid and LX SUVs will also be used in film scenes with alien encounters.

“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International,” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.”

In the Philippines, the 2020 Lexus RC F will hold its official preview later this month with retail sales to start soon thereafter. Men in Black: International will open in local cinemas on June 12, 2019.

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