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Thursday, April 22, 2021

Peugeot Switches Back to Analog Gauges to Avoid Global Chip Shortage


Peugeot is ditching screens and going back to old-fashioned analog gauges. This as the French automaker gets ingenious to avoid the global shortage of microchips that’s plaguing the auto industry.

Manufacturing of Peugeot 308 cars had already been disrupted at the Stellantis’s, the parent company of Peugeot, French factory of Sochaux due to the shortage in recent months. The lack of semiconductors has caused temporary halts and production cutbacks globally at automakers from Ford to Volkswagen Group.

The COVID-19 pandemic drove up demand for semiconductor chips for use in electronics such as computers, as people worked from home, and suppliers are struggling to adjust.

The traditional speedometers on Peugeot 308 cars will start appearing in vehicles by the end of May, the company said, while Stellantis is keeping chips for digital dashboards on its most popular models, such as the Peugeot 3008 SUV.

This all makes sense because the current Peugeot 308 is due to be phased out in the later part of 2021, and the next generation 308, with digital speedometers will be produced at a different factory altogether.

Although unconfirmed, French media said Peugeot will offer a 400-euro (P 23,000) discount on cars equipped with analog speedometers.

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