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Wednesday, June 2, 2021

Isuzu, Shell Extend Partnership to 2023


Isuzu Philippines Corporation (IPC) officially entered into a two-year partnership agreement with Pilipinas Shell Petroleum Corporation (PSPC). The partnership signifies a renewed commitment to help Filipinos safely adapt to the new normal on- and off-road.

“We are very pleased to again be working side by side with Pilipinas Shell in fulfilling our mission to become ‘responsible partners’ in service of Filipino motorists. At IPC, we value progressive thinking and engineering when it comes to our commercial and light commercial vehicles, so we are glad to be working closely with them who are considered industry pioneers when it comes to sustainability and modernization,” according to Hajime Koso, President of IPC.

Represented by Randy Del Valle, Vice President and General Manager for Mobility, PSPC expressed excitement in continuing an even stronger partnership with the country’s leading automotive and truck brand when it comes to diesel engine. Del Valle says “With the renewal of the partnership of IPC and Shell that has started since 2018, we would be able to continue to give value to new Isuzu drivers by providing access to quality fuels, lubricants and convenience retail items through the Shell Go+ Platform. We believe that this partnership is mutually beneficial for both Shell and IPC as both are in the forefront of innovation in their respective fields.”

New Isuzu owners will benefit from a Shell “Welcome Kit” this June. It contains a Shell Go+ card with an initial balance of five hundred pesos. This enables customers to be part of a Loyalty Program wherein members get to earn and redeem reward points in Fuels, Convenience Retail Products at Select / Deli2Go and Lubricants on every Shell station visit. Aside from that, by using the same card, members may also avail of 24/7 free roadside assistance by Ibero Asistencia and 10 percent off on Motolite Batteries (terms and conditions apply).

When the situation permits, Isuzu and Shell will also work on co-branded events as well. In the past, they worked together on the Isuzu 4x4 Xtreme Xperience, Isuzu Eco Run, and Isuzu sales caravans.

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