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June 30, 2021

Watch: Robots Help In BTS' Choreography

Celebrating Hyundai Motor’s acquisition of robotics company Boston Dynamics, the Korean automaker released a special video starring worldwide pop icon and global brand ambassador, BTS.

In the video, “Welcome to the Family with BTS,” Boston Dynamic’s robots ‘Spot’ and ‘Atlas’ dance with BTS to their song “IONIQ: I’m On It,” an anthem released last year to celebrate the launch of Hyundai Motor’s dedicated electric vehicle brand, Ioniq.

The video shows how Boston Dynamic’s robots are programmed to conduct physical movements and—in this case—adapt them for dancing. In the video, the robots are challenged to conduct movements of BTS’ choreography, eventually dancing together with the group to the music.

The field of robotics is an important area of business development for Hyundai Motor Group further bolstered by the acquisition of Boston Dynamics. Last September, the Group demonstrated its interest in advancing robotics by introducing ‘VEX (Vest EXoskeleton),’ a wearable robot that supports production line workers, as well as an ‘Electric Vehicle Charging Manipulator’ and other ‘Robotic Personal Mobility’ solutions.

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