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Wednesday, June 9, 2021

Take A Look At Geely's New Design Language


Geely Design Shanghai presented a new concept car called the Vision Starburst which will act as a design springboard for future Geely production models.

Continuing with their “Expanding Cosmos” design philosophy, the Vision Starburst reinterprets it for the digital age.

According to Geely, the inspiration for Vision Starburst comes from the stellar phenomena where brilliant nebulas and magnificent elements come together, merging, fusing, and finally bursting into new stars.



In Vision Starburst, Geely Shanghai designers cooperated throughout the design process to create unity between exterior and interior, color and materials, as well as car and user. In the conceptual design form, bursting energy and constant outward tension result in a twisted profile with curved surfaces that appear to rotate and stretch. In its details, the design takes inspiration from stellar rays and waves in the folding and crossing of lines and surfaces.

The most visually striking aspect of Vision Starburst starts at the sight of the front grille and air intake vents. The front grille has dramatically changed from previous Geely Auto designs with the concept car’s sharp and unique new parabolic pattern. In combination with the new lighting design, creates an effect which echoes the theme of energy releasing from a Starburst. The whole vehicle visually extends from the center towards the sides, up and down, giving the front face of the vehicle a more powerful and three-dimensional aura.

The Vision Starburst’s waistline, door panels intertwine and integrate, sharp lines make for bold shapes while hiding a hint of the concept’s grand vision of infinity.



Turning inside, the interior door panels are also designed to match the characteristics of the exterior. “Cosmic Ray” light strips help to unify interior and exterior design. On top of the floating center console, the shifter takes on an aerodynamic geometric shape that’s hollow. Four lines of light illuminate to display different gear settings.

Instruments in Vision Starburst meld with the ambient light on the dash and door panels to create a borderless visual experience. Designers of the Vision Starburst imagine the whole vehicle being capable of conveying vehicle and road information, increasing safety and bringing to life a whole new sensory experience for users.



The concepts of showcasing advanced technology and mobility have been applied to the illuminated wheel arches. Different lighting effects will highlight its states, for example while charging, in motion, parking, and the like. Like the exterior, the interior ambient lighting, sound, and atmosphere also change depending on the state of the vehicle, conveying information to the users in a whole new manner. The lighting interaction from the outside in, gives users a sense of speed and a new driving experience.

Although the Vision Starburst concept itself will not be made into a production vehicle, many aspects of the new design language will be taken and applied to future Geely Auto models.

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