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Monday, June 28, 2021

BMW X3, 2 Series Gran Coupe To Star In Marvel's Black Widow


BMW is the latest carmaker to join the Marvel Cinematic Universe or MCU thanks to their new collaboration on “Black Widow” (check the behind the scenes look below). 

Set for a global release on July 9, the action-packed spy thriller will showcase the new BMW X3 M as well as the 2 Series Gran Coupe.

In “Black Widow,” Natasha Romanoff aka Black Widow confronts the darker parts of her ledger when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger. Scarlett Johansson reprises her role as Natasha/Black Widow, Florence Pugh stars as Yelena, David Harbour portrays Alexei/The Red Guardian, and Rachel Weisz is Melina. Directed by Cate Shortland and produced by Kevin Feige. Experience Marvel Studios' Black Widow in Theaters or Order it on Disney+ with Premier Access July 9.

“There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” said Mindy Hamilton, Senior Vice President of Partnership Marketing at The Walt Disney Company. “The X3 and 2 Series Gran Coupé are sleek and agile, just like Black Widow, and we are so excited for the world to see where we’ve been together in July.”

“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” says Jens Thiemer, Senior Vice President Customer and Brand BMW. “Having the BMW X3 and the 2 Series Gran Coupé playing key roles in ‘Black Widow’ is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.”

BMW and Marvel Studios is a collaboration set to continue beyond “Black Widow.”

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