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June 17, 2021

Hyundai Picks Marvel Heroes To Become The 2022 Tucson Brand Ambassadors

Hyundai has picked the heroes of the Marvel Cinematic Universe or MCU to become the 2022 Tucson’s brand ambassadors.

In the Tucson’s first-ever co-branded creative campaign in the U.S., it will feature Marvel characters from four different Disney+ series. The spots will feature the Tucson in the worlds of The Falcon and The Winter Soldier, Loki, WandaVision, and What If…?

Elizabeth Olsen (Wanda), Anthony Mackie (Falcon), and Tom Hiddleston (Loki) star in their own series-specific vignettes. The creative will appear in a 60-second cross-Disney spot, a 30-second Marvel compilation, and unique 15-second and 6-second ads running across linear TV, streaming, digital, and social. The campaign’s storytelling connects seamlessly to the narratives of the characters’ Disney+ series.

The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of The Falcon and The Winter Soldier and Wanda Maximoff returning to the classic TV sitcom-inspired world of WandaVision. Fans will also get a glimpse of what happened to Loki after the events of Avengers: Endgame and before he embarks on the mysterious journey featured in the new Disney+ series Loki that launched on June 9. Later this summer, Hyundai and Marvel Studios will release additional creative inspired by What If…?, Marvel Studios’ first animated series.

This isn’t the first time Hyundai and Marvel worked together. The Veloster appeared in Ant-Man and the Wasp as well as in subsequent commercials.

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