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June 23, 2021

Goodyear Is The Most Trusted Tire Brand In The Philippines

Goodyear is the most trusted tire brand in the Philippines after it was bestowed with the Platinum Awardee at the Reader’s Digest Trusted Brand 2021 under the Tire Category.

Goodyear Philippines takes pride in receiving the highest recognition as the Platinum Awardee in this year's Reader’s Digest Trusted Brand. With over a century of operations in the country, Goodyear has established a strong brand presence by offering innovative, quality, and reliable tires and services. Over the years, Goodyear Philippines strives to earn the trust and confidence of its most valued customers by offering technologically advanced and sustainable products. These are highlighted in the features and benefits that Goodyear tires present. A variety of patterns and sizes are available to respond to the diverse needs of the market. GYP is also an advocate of road safety and social responsibility.

Susi Gamers, Market Director Philippines, Vietnam, Singapore & Export Markets, commented: “We at Goodyear Philippines are truly honored to earn the Platinum Award in the 2021 Reader’s Digest Trusted Brands Awards in the Tire category. We dedicate this award to our customers and the community who have been our inspiration in striving to be the most valued tire brand. For 123 years, Goodyear has been a brand that continues to innovate and offer more value to its consumers. Apart from offering the usual manufacturer's warranty to our product, we backed this up by giving more to our customers such as the Worry Free Assurance providing vast benefits such as Roadside Assistance, Personal Accident Insurance, and Road Hazard Protection that only the Goodyear brand has. We continue to make our brand even more valuable by taking good care of our customers and the society as well and by offering more.”

The Trusted Brand Award is an independent research conducted by Reader's Digest to know which brands are important to consumers. For 23 years Reader's Digest has confidently scrutinized what features must a brand possesses to maintain its relevance and purpose to consumers. This research is conducted in Asia including the Philippines. Consumers are asked to rank the brands based on these six attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.

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